Search Engine Journal

Jambo Airs Pay Per Call on the Radio

Jambo is going to introduce PPCall ads via remnant radio inventory. Here’s a write-up in MediaPost (reg. req’d):

Jambo, known for distributing through directories like InfoSpace, will buy remnant ad time from BidForSpots.com, which aggregates airtime from roughly 2,000 different stations, and arbitraging the space to its clients, which are largely local small and medium-sized merchants.

Jambo has a deal with Village Voice Media for space in the LA Weekly. Ingenio recently introduced PPCall in podcasts. And PPCall is also appearing in free directory assistance advertising. All of these are “offline” advertising.

In many ways, because of its versatility, PPCall is the most interesting performance-based ad product in the market.