SEO

Google Testing New Site Image & Content Summaries in Results

Google Testing New Site Image & Content Summaries in Results

Google seems to be testing a new function in specific search results which features expandable and collapsing site information blurbs.

Dave Winer of Scripting.com first picked up the Blue Wedges next to Google web search results on a search for “Canada.”

Here’s a screen capture courtesy of Michael Nguyen from Social Patterns.

 Google Testing New Site Image & Content Summaries in Results

What’s interesting is the UI allows users to search deeper in a site from the original listings. Also looks like the content is a javascript dropdown div – more content and more time spent on Google’s search page. If users can get the content they want without having to leave, that’s a win for Google. Not so great for publishers though.”

Screen Shot 2014 04 15 at 7.21.12 AM Google Testing New Site Image & Content Summaries in Results
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google Testing New Site Image & Content Summaries in Results

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2 thoughts on “Google Testing New Site Image & Content Summaries in Results

  1. so they are now practically displaying content from websites on their search pages.

    earlier, it was only cache or snippets. this is surely going to bring them more lawsuits.