Google Test Auctioning Ads in Print Publications
Taking the Google AdWords model to print publications is what we all expected when we heard Google Experiments with Brokering Print Ads. It looks like it is here. I found this at a post at our forum named Your ads in print at the price you set, which has a link to http://services.google.com/marketing/links/aw-print-pub-ads/.
As you may know, as part of Google’s ongoing effort to develop new opportunities for our advertisers, we’ve been running tests of ads in a limited number of print publications. Now, we’re excited to test an auction of ad space in select magazines.
In this test, the control is in your hands: you choose the ad size, set your price, and decide how you’d like to use the space. There’s no risk to you – you pay only if you win the auction.
Offline print ads, meet Google.
Forum discussion at Search Engine Roundtable Forums.