SEO

Google Takes “The Keyword Tool” Out of Beta

Google’s Adwords blog announced on Friday that they were taking their newest keyword tool out of beta and that it had been launched as the only tool in AdWords and it was to be called “The Keyword Tool”. With the newly updated feature, users will now have the ability to search by keywords, websites and categories and will receive a single set of results. Along with “easy keyword refinement”, the option to add negative keywords from an easy to use drop-down menu and other advanced options.

Along with all those improvements, The Keyword Tool has a new way to calculate Global and Local Monthly Searches. Google will no longer include traffic from search partners, instead only taking data from Google.com search traffic. The new tool can be accessed whether users are signed in or not, though the blog recommends users by signed in while using it.

Check out the new and improved keyword tool and let Google know what you think.

Screen Shot 2014 04 15 at 7.21.12 AM Google Takes The Keyword Tool Out of Beta
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google Takes The Keyword Tool Out of Beta

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3 thoughts on “Google Takes “The Keyword Tool” Out of Beta

  1. I despise the new keyword tool and wish Google would stop trying to make things “better”. All they're doing is frustrating the user base. If Bing puts out a keyword tool, I would gladly switch to using it. I haven't “Google'd” anything (outside of work) since they release “Google Instant”.

  2. I also have a hard time with the new Google keyword tool. It seems to be focused primarily on adwords users. I use it almost exclusively for SEO and to help make google rich with Adsense. This tool make me feel like I am not that important to Google and yet I am constantly looking for ways to improve their search results.