Google has launched their SMS text message service in India (already availabe for US and other customers at sms.google.com) for mobile phone users who wish to find out information from Google about business listings, movie showtimes and other local or web information via sending queries to the number 54664 from their phones (online demo available at www.google.co.in/sms).
This way, mobile phone users who do not have web browser or Internet access via their phones can still ping Google for information via SMS. If it takes off in India, this should be a huge service for other Google friendly developing countries like Brazil and China, which have a strong wireless infrastructure and where text messaging is a common part of lifestyle.
“The latest offering is part of our mobile strategy in the sub-continent, where text messaging has become a part of daily life. With mobile service providers adding over a million subscribers a month, we intend to offer them a quick and easy way to get the information from anywhere and anytime,” Google India products head Vinay Goel said.