CNN.com and Google had reached an advertising agreement today where Google’s Adsense program will provide contextually relevant ads alongside CNN content. Under the said agreement Google will have the exclusive rights to the provision of auction-based text advertisements on CNN.com.
CNN.com senior vice president and general manager David Payne has this to say regarding the ad deal:
Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com
While Google’s director of strategic partnerships, Marc Leibowitz said:
By connecting CNN.com to our valuable base of advertisers, our Adsense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com
This deal would definitely be beneficial to both Google and CNN.com. With CNN’s wide readership base, advertisers would be very please to have their ads displayed on the CNN.com portal.
But of course, we could also see Google Adsense team’s smiling for another successful deal that would definitely boost their advertising revenue once more.