Search Engine Journal

Google and Lycos Partner on AdWords

Google has signed Lycos to AdSense Contextual Advertising.

The portal is the latest high-traffic site to join Google’s growing distribution network for keyword listings on content pages. Google will provide relevant contextually-targeted ads to pages of Terra Lycos’ U.S. properties including Angelfire, HotWired, Lycos.com, Matchmaker, Quote, Raging Bull, Terra.com, Tripod, Webmonkey, WhoWhere and Wired. This agreement extends the reach for Google advertisers to a potential of tens of millions of Terra Lycos users in the U.S., while providing Terra Lycos additional revenue from its individual sites when users click on Google advertisements. Through AdSense, Lycos users will see advertisements targeted to the unique content of pages throughout the Terra Lycos Network.