We’re not sure quite what happened, but IncrediMail announced on Monday that Google had reinstated them as an AdSense online customer. If you recall, IncrediMail was booted from the program unexpectedly just a week and a half ago, causing their stock to take an immediate nosedive.
Yaron Adler, CEO at IncrediMail, said, “We are pleased to be able to resolve this setback so quickly and in such a positive way. Google’s co-operation in re-instating our account, together with the feedback we’ve received from other search engine companies, makes us more optimistic than ever regarding the potential of the search business to drive our results, validating our long-term growth strategies.”
One thing is for sure though, whatever IncrediMail did to get kicked out of AdSense in the first place, they’d better not do it again as I doubt Google would be so forgiving a second time. They should also probably take this as a warning, and line-up some alternate methods of acquiring income, should AdSense ever fail them again in the future.
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Comments
3 responses so far ↓
matt on Jan 22, 2008 at 10:52 pm
I’m guessing the company will be looking at alternative ways of monetizing the site ASAP.
Loren Baker, Editor on Jan 23, 2008 at 8:21 am
I wonder if Yahoo or any other Google AdSense competitors took an aggressive approach to signing IncrediMail after Google AdSense kicked them out.
Search Engine Optimization - Terry Reeves on Jan 23, 2008 at 8:42 am
Considering the turnaround on that issue, there must have been some serious revenue involved. Or should I say, IncrediBucks.
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