Google AdSense Advertising Formats

February 19th, 2004 by Loren Baker, Editor | 3 Comments

Google has added multiple new formats to their AdSense Contextual Advertising Network for web publishers.

The new ads offer the ability to show only one targeted text ad at a time, intros a new, wider skyscraper, and small and big versions of their rectangle ad formats.

New formats include:

Button (125×125) - Displays 1 ad on a page
Wide Skyscraper (160 x 600) - Displays up to 5 ads on a page
Vertical Banner (120 x 240) - Displays up to 2 ads on a page
Square (250 x 250) - Displays up to 3 ads on a page
Large Rectangle (336×280) - Displays up to 4 ads on a page
and the Small Rectangle (180×150) - Displays 1 ad on a page

Google seems to be encouraging the use of ads placed with the main content of sites, which has been rumored to bring better results for publishers and advertisers.

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Comments

3 responses so far ↓

Brian Nelson on May 11, 2004 at 5:16 pm

I like using the new format of called Letterboard 728×90. I put it at the bottom and top of www.PartyTentCity.com. I place it just after the word body in the html code at the top and right before the word body at the bottom. This is an easy place for viewer to see it and click on it. The leaderboard model allows you to place 4 ad on your site. Brian Nelson, www.Internet-Marketing-Sales-Stratigies.com and http://www.PartyTentCity.com Houston,TX 77024 bnelson@PartyTentCity.com emsevoldog 713-467-3025.
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