Gannett Buys Planet Discover Search Technology
Enterprise search vendor Planet Discover was providing integrated search results to a growing number of newspaper sites (mixing content from various sections and the broader Internet). Among other sites, Planet Discover powers WickedLocalSearch.
Gannett operates more than 100 local newspaper websites and should be able to leverage Planet Discover’s search capabilities across those sites to offer a better user experience. That could drive more usage over time and potentially greater monetization of pages. Here’s more from Reuters. Terms were not disclosed.
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Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local marketplace.
