SEJ brings you updates and how-to’s from search marketing’s best known experts on the world of SEO, paid search, social, analytics and tools.
After being in the SEO industry for 13 years, I am still always amazed when a site owner chooses to completely disregard my on-site SEO recommendations. I can understand that some changes might not be possible—maybe the way your website was built won’t allow for it, maybe it would cost too much or take too …
Author Rank. Panda. Penguin. Mobile. Google+. If you think about it, these things were not on most SEO and online content marketer radars in the early 2011. But in just a year’s time, they have become major components of Web marketing. Have you responded to these changes? Have you learned how to tap into the …
Google’s Webmaster Tools program provides such a wealth of information that failing to take the few minutes necessary to set up your website with the program is downright foolish! To get started with the program (or to get a bird’s-eye view of some of the changes that may have occurred since you last logged in), …
Creating compelling content on a consistent basis is almost an art form. In copywriting, the ability to take words and form them into something that connects with the reader is not always an easy task for most of us. Sure, there are those who seem to spit out content like a machine. However, if you …
Creating online videos can be an excellent way to promote your business and increase brand awareness and trust. But how can you ensure that the right audiences will find your video? Many video marketers think posting videos to YouTube is the only step they have to take for their videos to start circulating. But in …
In too many cases, SEO consultants get lumped into a single group: “Those guys who do Google stuff to improve your website.” In fact, there’s a wide range of different SEO solutions out there, from one-man shops to large agencies, all of which have different strengths and weaknesses and employ different techniques to improve a …
Everybody thinks their SEO is the best. Guess what? It’s not. Not yours, not mine, not anybody’s. I didn’t say your SEO strategies aren’t good, but there is always room for improvement. In light of that, here are some things you don’t want someone to say about the SEO on your website. Bad SEO Thoughts… …
If you run a business with a brick and mortar location, then you already know the importance of local SEO. While any good SEO can tell you how to optimize for local SEO in Google, all too often Bing is completely ignored. However, according to comScore, Bing now accounts for more than 15 percent of …
These days, offering consumers a mobile version of your website isn’t just a nice perk—it’s an absolute “must do” in a world of ever-increasing smartphone usage and market penetration. If you haven’t yet taken the time to build a mobile website version or if you’ve circumvented the process by installing a bland mobile template on …
Too often we, as SEOs, get our hands on a website after it has been built. Designers focus on making sites “pretty” and “usable.” Unfortunately, they either lack the knowledge or simply don’t care about the search value a website offers. This is where the ever growing feud between SEO and designer begins. Fortunately, there …
