SEJ brings you updates and how-to’s from search marketing’s best known experts on the world of SEO, paid search, social, analytics and tools.
In the aftermath of Google’s Disavow Links Tool announcement, SEOs and webmasters across the industry are screaming one question, loud and clear: How do I know which links to disavow? What follows is a step-by-step, tactical walkthrough of exactly how to perform a link profile audit, and how to figure out which links should be removed …
SEO can be, at times, overwhelming to its practitioners. After all, there’s nothing easy about designing and carrying out an effective link building strategy, or about adjusting any of the dozens of on-site variables that play a role in your website’s natural search performance. Considering how prevalent this mindset is, it’s important to take a …
As the vast majority of our SEO clients are built on Magento, I’ve faced a huge amount of technical issues with the platform, most of which come down to duplicate content. Here are five of the issues I’ve faced, along with ways to resolve them and prevent them from happening again in the future: 1) …
We all know by now that over-optimized anchor text was a huge factor for sites that were dinged by the Google Penguin update. We’ve seen a case study of what is natural when it comes to anchor text back in May with websites in the boating industry. But now that Penguin has had some time …
Google’s new, much-anticipated, and long-awaited disavow links tool for webmasters has drawn a thoroughly mixed response. Matt Cutts announced the tool at the PubCon, which was followed by a detailed listing of what the tool is, how it works, and when you should use it. Essentially, it’s a tool designed in the wake of Penguin …
Over the last year, many debates have raged about whether SEOs should start referring to themselves as inbound marketers or a number of other broader disciplines. Many long-time members of the great church of SEO consider the very thought of calling themselves something different almost treasonous at first. After stewing watching our industry evolve at …
Google has unleashed yet another algorithm as part of a series of updates that are aimed at providing users with better search results and experience. This time, Google’s update, dubbed the “EMD update,” focuses on ridding the SERPs of spammy or low-quality “exact-match” domains. For years, SEOs have known the value of registering domain names …
One of the things I have on my list to learn more about is Google Analytics. I love data and I like to inspect our sites’ stats a few times a week… but frankly I have a lot of “Er, what’s this button for?” type of thoughts when I’m trying to dig up more meaningful …
Let’s start the conversation with a simple question: What we like about search engines (like Google)? Well, it understands what we mean and returns exactly what we want. A Spanish speaker when searching on Google in Spanish gets the list of websites available in Spanish. We, as Internet marketers, know English very well, produce good …
Several months have passed since Google announced its game-changing Penguin algorithm update back in April of this year. In terms over overall site impact, most SEOs noticed an immediate impact in rankings as a result of Penguin, however, only the ones who tried to get away with SEO shortcuts (like deliberate keyword stuffing, spamming, and …
