SEJ brings you updates and how-to’s from search marketing’s best known experts on the world of SEO, paid search, social, analytics and tools.
Do a Google search for SEO Firm. SEO Professional. Local SEO Firm. SEO service. Look at those search results. Crazy competition out there. The good news: there are about a zillion businesses that need SEO and there’s plenty of work to go around BUT you do need to rise above your competitors to close the …
When the long-awaited Disavow Tool from Google was announced finally at the PubCon Las Vegas, search professionals around the globe breathed a sigh of relief. There is a way now with which they can deal with the penalties laid on them by the Penguin Update due to ‘un-natural links’. They can now ‘disavow’ these links and …
Whether you let your domain expire, server crashed or got penalized for breaking Google’s webmaster quality guidelines, having your website de-indexed is a serious issue. Once the damage has been done and the site has been completely de-indexed, webmasters are left wondering how to recover from such a catastrophe. Getting de-indexed is not a death …
There’s no doubt that some webmasters are excited about the potential Google’s new “Disavow Links” tool holds for removing the negative valuation associated with low value inbound backlinks. However, before you dive in and start pasting together lists of links to submit for Google’s consideration using the tool, there are a few weaknesses you’ll want …
My parents named me after the famous Welsh poet, Dylan Thomas. It was an interesting choice when you consider that the man, despite being the creator of famous sonnets such as “Do Not Go Gentle into that Good Night” and “Under Milk Wood,” was widely considered a drunk and a womanizer. It was a lot …
Google’s recent Penguin update was designed to reduce the impact that low-quality backlinks had on a website’s natural search performance. And while this news was mostly greeted with frustration by webmasters who had been using linking schemes to artificially inflate their SERP rankings, there was one group that was happy about the change: the black …
When launching an SEO initiative, it’s incredibly important to perform a thorough inbound link analysis. Link audits can reveal a website’s strongest, weakest, and riskiest links. It can also help you understand more about the domains linking to a given website, and which content attracted those links. And above all, a robust link audit can …
On-page optimization is one of the most crucial aspects of your SEO strategy. If done in the right way, it can do wonders for your website’s standing within search engines. In fact, I don’t even have to tell you how important on-page optimization is; it’s something that has been marked and measured time and again. …
If you don’t know by now, Google Authorship is about to change the way bloggers blog. It might look like a subtle change, but implementing it early will give you a distinct advantage over the late adopters. Welcome to Google Authorship Honestly, Google’s authorship verification program has the best intentions (even if it is forcing …
Being an outside SEO partner is always a little tricky, especially when you are working with a larger organization, because you aren’t physical in the office to help projects along. You have to rely on your point of contact at the client company (who hopefully doesn’t leave anytime soon!) to keep you up-to-date with what’s …
