For companies looking to build strong SEO results, continually publishing high-quality content is critically important. In a world where Pandas feed on low-quality, thin, or duplicate content, you must strive to build ultra-valuable, world-class content. For some businesses, the challenge in achieving this lies in resources since it takes time and people to produce outstanding …
In the fall of 2011, I was contacted by the Director of Marketing for a B2B company. The company’s website had been hammered by Panda, and he didn’t know what to do. I could tell very quickly that his team was truly baffled. The company and website have been around for a long time, the …
Last week on SEOmoz’s Whiteboard Friday, Duane Forrester (from Bing) joined Rand Fiskin and they reviewed some of the great features in the “newly released” Bing Webmaster Tools. SEOs and analytics junkies will appreciate the data now available though BWT. So get ready to take notes and then go play! There is a lot of …
Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close to 75 websites hit by Penguin). Based on my analysis, I have written several posts covering my findings. In my latest post, An Update from the Over Optimization Front Lines, …
There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the …
I challenge you to think of creative ways to start to use your data to make better SEO decisions. Data for search can come from a number of sources, webmaster tools, web analytics, auditing tools, and more. One of the most powerful sources of insight I find is site search. Think of it as an …
I have seen many complaints about the new version of Google Analytics. I have to say that I don’t like it myself and have a hard time finding what I need. I was wondering how you feel about it and if you have any tips, suggestions or recommendations for other analytics programs to supplement GA? …
SERPs.com, a dashboard for SEO tools, released a widget at Pubcon to track your (not provided) search referral percentage. Since November 2nd, the average (not provided) token has been 11.52% according to new data provided by SEO dashboard company SERPs.com. The analytics data is from 300+ US focused websites. SERPs.com tracks the daily (not provided) …
If you are looking for ways to monitor and measure your website performance, you’re probably confused on where you should start, right? With all of the different products out there, which ones should you use and which ones should you ignore? Over the last 6 years or so of working in the field of web …
I contacted Dennis and asked him what he thought because after working at Ebay for nearly 10 years I know referral data had to be important to him. Dennis on Google Analytics As has been said already by others online, these changes will have a large effect on how marketeers will be able to track …
