What do you do when you want to say “yes,” but your gut is saying “no?”
Category Archives: Search Marketing
If you are new to internet marketing and find yourself stressed out trying to handle every facet of the business yourself, you can benefit from the advice of others who have been there and survived. The first thing to realize is that nobody excels in every skill. Your business success depends on you focusing on …
I don’t consider myself particularly humble by nature, but it is always surprising to me that a shared piece of advice accumulated over the last 15 years of my career is valued quite as much as it is. Recently, I was discussing ideas with a colleague who works as a PPC consultant – well above …
How do you get more clients? I went freelance just about a year ago (for the second time in my career), and though it’s been sometimes more exciting than I’d like, it’s been a great ride and pretty successful. I’m celebrating a year of independence today on Independence Day! So I thought I’d share with …
Search Engine Journal has some major changes in store, which we’ll be announcing later this summer. First on the agenda is our logo: help SEJ pick a new “face” from the three candidates below. Please vote for your favorite in the comments. We’re conducting a Facebook poll as well. The winning logo design will be …
The Internet is no longer an untapped resource of revenue for small businesses, as it once was in the past. Competition is extremely heavy, and it would now seem that every small business on the planet has a website. Yes, those early days of being successful online simply because a company was one of a …
The AdWords nerd-dom is just like any other on the web: it runs deep. I wanted to draw up a quick checklist of things to look for when you have limited time – a “layman’s 30-minute SEM audit,” if you will. While this particular audit I’ve laid out below is pretty rudimentary if you’re an …
Suppose you launch a new campaign on AdWords and have used all ninja tricks to make sure clickthrough rate (CTR) is high. Once the campaign is made live, much to your disappointment, you discover that CTR is pathetically low. Story sounds familiar? Click through rate is to text ad what conversion goal is to a …
I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it isn’t profitable. I wouldn’t be surprised about this if it were 2009 or 2010. But now that businesses have made profits with Facebook, a comment like that means that the SEO …
Likeonomics (n.): The study of how affinities and passions affect the production, distribution, and consumption of goods and services. The Keyword Made The Web What it Is You might not realize it, but the way Google works has shaped the web for the last 10 years. Think about it for a second… How many new …
