Procter and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, “As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent… In the digital space, with …
Some people would like you to think blogging as we know it is over. They share the eye-popping numbers for Tumblr’s growth, for example: 355 million unique visitors per month, and 400 million pageviews per day. And it’s true that Twitter and Facebook have lead many people away from blogging. But publishing content on a …
Over the past few months I have been concentrating on improving my time management skills with the introduction of a number of different tools and processes. During that time I noticed CRM software becoming more integrated with online marketing tools and wanted to share those with you. Online Marketing CRM Integration Using CRM tools, like …
Linkbait Generating links of any significant value has become increasingly difficult over the last few years, with so much focus on backlinks remaining a solid ranking factor in search engine algorithms still, it results in billions of mass produced spam links every day and more and more online communities, blogs and forums are tightening up …
Guest posting is becoming a very popular link building tactic. So much so that I think using an opening sentence along the lines of “guest posting is becoming a very popular link building tactic” is becoming pretty popular in SEO and link building articles. You see a lot of these types of articles talking about …
Obviously, as the managing editor at SEJ I read a lot of articles. I read tons of blogs, online news sources and I read posts people send to SEJ. I also have been around enough to see all the strategies people use to try and write “headlines” and posts that people will read. Some stuff …
Hey doctors (that includes you dentists too) do you know where your patients’ first impressions are being made? It is not your telephone. It is not your waiting room. Often it isn’t even your website’s homepage. It is time for you to realize that most of the time your patients’ first impressions are made on …
Here is a small collection of articles giving suggestions on SEO, content marketing, social media and Internet marketing for 2012. I know we are all hoping for a successful 2012; perhaps some of the information in these articles can help you plan for the upcoming year. SEO Search & Mobile Marketing Trends: SEO Apocalypse 2012 …
Two years ago I would have never imagined sitting in this comfortable desk chair and being welcomed with open arms in to the search marketing industry by Portland’s own Anvil Media, Inc. College was on pace to last until the end of days and professional direction was a spinning compass in the Bermuda Triangle. Not …
This is the expanded version of my talk at Startup Marketing School in NYC. You can learn more about the series here. In a world that seems to have gone social media crazy, it’s important to not lose sight of the end goal. Businesses are built to acquire new customers and generate profits. It may …
