SEO 101

Basic SEO Services You Can’t Live Without

Here are five key SEO services to look for when hiring an SEO company.

With so many SEO companies out there, it’s hard to know what to know what Search Engine Optimisation (SEO) services to look for. Some agencies specialise in only SEO or link building whereas other large consultancies can offer end-to-end packages from developing or redesigning your website to ongoing SEO maintenance.  Here are five of the key SEO services that you should look for when evaluating online marketing agencies.

Keyword Research

Creating your keyword portfolio is one of the most important SEO services offered by agencies and the foundation of your online marketing campaign. This is best conducted by a professional trained in keyword research. A specialised SEO company or consultant will use different techniques to find the best keywords for your site. This may include client and customer feedback, keyword research tools, competitor analysis, social media and so on.

SEO Strategies

An experienced SEO consultant will help you map out an SEO strategy (online and offline) that drives traffic to your site, increases the conversion rate and gives you the highest return on your investment. The keyword research (see above) and technical analysis of your site forms the basis for your campaigns so that a comprehensive marketing plan can be mapped out in order to start implementing the SEO activity.

Link Building

When you are researching the SEO services that you require, ask the consultant or agency about link building campaigns. Search Engines see a back link to your site from other credible, trustworthy, authoritative and relative websites as a validation for your website. A professional SEO company should have developed a network of contacts, established relationships with webmasters and know how to find the best link building opportunities.

SEO Copywriting

Copywriting is another of the SEO services that a larger agency may offer. Off page and on page optimisation is crucial to your SEO campaign but it’s not always the first click that you need to worry about, it’s the second one. The difference between a high or low bounce rates may come down to the quality of your SEO copywriting. An SEO company will help you find a balance between keyword-rich copy and engaging copy that encourages conversions.

SEO Web Design

This can be one of the most vital elements of your campaign and yet one of the most neglected SEO services. With new websites, SEO consultants should ideally be consulted at the start of the process when you are deciding on a technical platform, a Content Management System (CMS), shopping cart software or other key design elements. Sadly choosing the wrong platform can have serious implications on your potential SEO success.

When looking for an SEO company, it may be more cost-effective and more efficient to take a streamlined approach to your SEO activities and hire a full-service agency that can deliver a whole spectrum of SEO services. Some agencies may have web designers that can help create a beautiful website with all the SEO functionality you require, experienced link analysts developing link building campaigns and offer professional copywriting SEO services.

photo Basic SEO Services You Can’t Live Without
Steve Pronger is a Business Analyst with SEO Works...a leading Australian SEO company.
photo Basic SEO Services You Can’t Live Without

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8 thoughts on “Basic SEO Services You Can’t Live Without

  1. I’d be wary of packaged SEO services. SEO is a long term process that needs to be carefully executed. It begins with keyword research and on site optimization and then continues to ongoing link building. It’s advisable to hire one agency to handle it all in order to keep the process moving and avoid confusion.

  2. I wouldn’t forget about user engagement optimization also. Paying close attention to what users are initially attracted to via search and how that plays out on the page they arrive on is a critical moment. I guess you can say it falls into web design, but sometimes it goes a bit beyond design.

    Awesome post btw.

  3. I would agree that any SEO company or consultancy should include all of these tactics as well as advanced strategies like Content Marketing and Social Media as well. Hiring a full-service shop ensures that SEO is baked into the entire website and marketing efforts.

    Great Post!

  4. Some really good points here thanks Steve.
    I struggle the most with Copywriting. It is Copywriting that I find I spend the most time on. I see a logical step by step in your process above as it is the Copy that largely dictates the Website Design. I find I need to ask lots & lots of questions to fully understand what makes my clients tick and what makes them unique. I need to really get inside their head before I even attempt to start writing. And top quality Copy holds the visitors from a quick Bounce off the site. So indeed SEO is a multi-pronged strategy.
    Gary

  5. you can kind of compress everything into one catch-all phrase …lead generation.

    If an SEM Company knows what they are doing, then they can provide leads, and to achieve that, they will need to master all the above and more.

  6. Fact finding with the customer is essential. Sometimes their perception of their market, product and customer can be somewhat biased so after a thorough fact finding session it’s helpful to examine who and what their competition is doing. With a strong foundation all of these points in the article become even more important to success.