As Thanksgiving approaches, there are a few additional things for me to be thankful for this year. And as you can tell by the title of this post, they have to do with cute black and white animals who like to ravage websites. :) In August I wrote a case study about a very interesting …
When launching an SEO initiative, it’s incredibly important to perform a thorough inbound link analysis. Link audits can reveal a website’s strongest, weakest, and riskiest links. It can also help you understand more about the domains linking to a given website, and which content attracted those links. And above all, a robust link audit can …
I remember the day I decided to sign up for Twitter. Like many other people at the time, I wondered why anyone would want to publicly broadcast their lives via 140 characters. It was early 2008, Twitter was about to skyrocket in growth, and I definitely wanted to get involved. Once I joined, it didn’t …
We all know it’s coming. Actually, many of us in digital marketing are surprised it’s taken so long. I’m referring to a real Facebook search engine, which has the potential to turn the search industry upside down. Mark Zuckerberg explained at Disrupt a few weeks ago that Facebook will tackle search, and that they are “uniquely …
As part of my coverage of SMX East, I’m digging deeper with one of the killer sessions being offered this year in New York City. After reviewing the agenda, I decided to focus on an advertising opportunity that I believe is extremely underutilized in the industry. My post today is about AdWords for Video, which …
April of 2012 was a rough month for SEO. We had three updates all within nine days: Panda on the 19th, Penguin 1.0 on the 24th, and then a Panda refresh on the 27th. It was like an algo sandwich, with a side of panic. Prior to that time, I had already been helping several …
In May of 2011, a team of 20-25 highly trained Special Forces troops landed in the middle of the night in a town outside Islamabad. They flew in undetected, and used their countless hours of training to take down the world’s most ruthless terrorist, Osama Bin Laden. They were SEALs, and the world finally got …
In my opinion, SEO Technical Audits are the most powerful deliverable in SEO. That should sound familiar if you’ve read my column over the past few years, since I’ve written about the power of audits several times. The reason I think it’s the most powerful deliverable is simple. Performing a thorough SEO technical audit reveals …
For companies looking to build strong SEO results, continually publishing high-quality content is critically important. In a world where Pandas feed on low-quality, thin, or duplicate content, you must strive to build ultra-valuable, world-class content. For some businesses, the challenge in achieving this lies in resources since it takes time and people to produce outstanding …
I’ve had the opportunity to speak with a number of startups during my career, and I have helped several with digital marketing strategy. If you’ve worked with startups before, you know how inherently fast-paced, exciting, and challenging they can be. The fact of the matter is that startups are facing an uphill battle that most …
