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Glenn Gabe | G-Squared Interactive | @GlennGabe

Glenn Gabe is a digital marketing consultant at G-Squared Interactive and focuses heavily on SEO, SEM, Social Media Marketing, and Web Analytics. Glenn has over 16 years of experience and has held leadership positions in-house, at a global interactive agency, and as a consultant. He has helped clients across a wide range of industries including consumer goods, pharmaceuticals, healthcare, military, education, non-profits, online auctions, real-estate, and publishing.

AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM

When Google+ first hit the scene this past summer, I couldn’t help but think about how the fledgling social network could eventually be monetized by Google.  I do a lot of SEM work and know how powerful Google’s AdWords platform is, as well as how much revenue it generates for Google.  The AdWords platform generates approximately 97% of Google’s revenue each year.  Therefore, you knew it was only a matter of time before Google began...

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Three Ways a Test Crawl Could Uncover Hidden SEO Dangers

In November I wrote a post explaining how just one line of code could destroy your SEO.  It underscored the fact that sometimes hidden dangers can kill your SEO efforts.  In addition, it also explained how a thorough audit can reveal those issues and get your site back on track SEO-wise.  Well, I’m back with a new post about audits and SEO gremlins.  And as part of this post, I’m going to include...

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Google’s Autocomplete On-Deck and What It Means for Online Reputation Management (ORM)

With the rise of Google and the power of Search, online reputation management (ORM) has become an extremely hot topic.  Let’s face it, after hearing about a person, brand, company, or product, most people Google it.  As a result, and as many of you know already, the number people (and companies) needing help with online reputation management has spiked over the past few years.  From my perspective, I don’t see that trend slowing down any...

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Two Examples of How One Line of Code Could Kill Your SEO [Case Studies]

With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise).  Sure, Social Media Marketing is important, but let’s not forget that SEO can be driving quality traffic 24/7, and for the long-term.  When it comes to building SEO strength, you absolutely need a clean and crawlable structure so the search engines can easily crawl and then index your content.  If...

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Happy Reholidays – Three Ways to Use Remarketing This Holiday Season

It’s that time of year again for marketers. The holiday season is quickly approaching, and digital marketers are developing their final strategies for targeting holiday shoppers. But, based on my conversations with companies over the past few months, I know there is one tactic marketers are overlooking, or are scared of implementing. Remarketing in AdWords. If you’re not familiar with Remarketing, it enables you to target people across Google’s Display Network that you know already visited...

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Actual Bounce Rate vs. Bounce Rate, and Why the Difference Matters for SEO

I’ve written extensively about bounce rate on my blog over the past several years, including how to lower your bounce rate, blog bounce rate, homepage bounce rate, etc., but I’ve never written about how it’s connected to SEO.  Bounce rate is an incredibly powerful metric that can tell you a lot about campaign performance and the quality of your content in a very short amount of time.  If you’re not that familiar with Bounce Rate,...

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6 Examples of Google+ Advertising – How Combining Search, Social, and Behavioral Targeting Could Be a Game-Changer for Marketers

I know what you are thinking.  Yet another Google+ post about how great the social platform is and how it can kill Facebook.  Well, hold on a minute and hear me out. Yes, I’ve been testing Google+ extensively over the past two weeks.  Yes, I think Google did a fabulous job with its social platform.  And yes, I think Facebook should be worried.  Google+ can definitely pull users and...

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Search and Rescue: 4 Ways to Find Lost URL’s After a Bad Website Redesign or CMS Migration

One of the many things I love about SEO is that you often get to work on a wide range of projects, across various types of clients.  I’ve had the opportunity to work with startups, ecommerce sites, big brands, small businesses, local businesses, etc.  There are times that my schedule has me jumping from one end of the spectrum to another, yet all focused on Search.  I love that, but...

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How to Use Advanced Segments in Google Analytics to Isolate SEO Problems [Tutorial]

It’s not unusual for me to get calls from prospective clients that are seeing declining SEO performance, and with little idea of why that is happening.  They might see that traffic and conversion are down from organic search, but they simply don’t know the categories of keywords that are being impacted, which pieces of content used to receive those visits, if it’s a domain-level issue, etc.  For marketers that aren’t...

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How To Analyze Modified Broad Match Keywords in Google Analytics

Keywords are at the heart of Paid Search (at least in the current SEM environment).   Therefore, choosing the right keywords along with implementing the right bidding strategy can have a significant impact on your SEM performance.  When developing a keyword targeting strategy, having a solid understanding of your match type options is extremely important, along with how to use those match types effectively.  I think it’s safe to...

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