Acuity Mobile – A Mobile Advertising Platform That Could Work

A few weeks ago the media was reporting that the bane of our internet browsing experience, the pop-up advertisements were set to make a comeback, on cell phones. I had a chance to have a conversation with one of the companies that was inaccurately mentioned as sponsors of mobile pop-up ads – Acuity Mobile.
After reading my article on the ineffectiveness of a pop-ups based mobile advertising platform, the team from Acuity contacted me to show me what they were actually doing, and by the end of our conversation I realized how wrong the reports about their platform were. In fact, after taking a tour of their application, I think this is the direction that mobile advertising needs to go in (i.e. this could actually be something that I would use).
Shown here is a sample program that Acuity would have you install on your phone through which they will push content to you. And the content they send you (the advertisements) are opt-in, so you can choose what kind of content to receive and how often. What was great about the example that I saw was that once you have their software installed they can send you highly targeted ads that are immediately actionable. This means that you can alert them, for example, when you leave your resort to go looking for someplace to have dinner, and by using geo-sense (targeted down to the street level) they can send you offers and discount coupons for restaurants in the area.
These ‘offers’ appear on your phone as follows:
The product is great for consumers because they get relevant (both contextually and geographically) ads that are immediately actionable, and its great for marketers (i.e. the restaurant above) because you can choose your audience down to the street level and time your ad down to the minute of the day. The platform is great because it acts more like a deal-hunting software than spyware that just wants to bombard you with ads.

Cameron Olthuis

Cameron Olthuis

Cameron Olthuis

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6 thoughts on “Acuity Mobile – A Mobile Advertising Platform That Could Work

  1. I would certainly Opt’ed in for a service which provided me offers or incentives based on things I am interested in. Acuity is on the right track and I look forward to using the service in the future…

  2. I would certainly Opt’ed in for a service which provided me offers or incentives based on things I am interested in. Acuity is on the right track and I look forward to using the service in the future…

  3. What’s new about this? The article makes it sound like Acuity invented something new! The topic has been tackled by many other companies doing mobile offers and coupons. Nothing new or smart here.

  4. I have figured out the solution to make wireless advertising work and be accepted. I have a design for a cell phone that has multiple advertising platforms. The ads are delivered effectively to satisfy the advertiser yet will not bother the cellular client. This will enable people to never have to pay for wireless airtime again, no monthly fees, while allowing them to use their phone, text message and surf the web when they want for free.
    I hope that you can see the value of this. This is an industry where several companies are investing millions and I have figured out methods that can make this a reality. Companies are now starting to come out with phones that have advertising platforms although they do not have what I have. I need to do something with this soon because eventually someone will figure out my methods. I have to be careful of what I say about my concept because I do not have anything pattented. I have something that is of significant value and will probably generate into the billions from ad revenue and at the same time will eliminate monthly phone bills for people.
    This will give advertisers multiple new ways to get their targeted messages to cell phone users without annoying the clients. This creates a whole new platform for advertisers that will far exceed other media. Airtime fees are continuing to decrease while giving the cellular clients more. How long until airtime is free? This is a forward thinking, outside the box concept. Some companies have spent millions pursuing the solution to the emerging wireless sector but I have the answer.
    I cannot make this a reality on my own and I know this. Can you help me with this or point me in the direction of someone who can?