A Billion Dollars Lost In Unspent Google Ad Money
“BuyGoogleâ€™s got the fascinating tidbits from the Google earnings announcement conference call, including this biggie: Over a billion dollars in ad money that was allocated to Google went unspent. Although the period in which this happened is unclear, it is still a significant item Google will want to handle.
What would cause money to be not spent? Iâ€™m thinking itâ€™s money allocated to ad spends that wound up losing the Google AdWords auction process. After all, you can plan on spending $4 a click a million times over, and spend exactly $16 for four clicks since you were outbid by a dime per click. Oops.”
That’s a pretty big oops. It will be interesting to see how (if?) Google speaks to this issue.