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A Billion Dollars Lost In Unspent Google Ad Money

A Billion Dollars Lost In Unspent Google Ad Money

From InsideGoogle:

“BuyGoogle’s got the fascinating tidbits from the Google earnings announcement conference call, including this biggie: Over a billion dollars in ad money that was allocated to Google went unspent. Although the period in which this happened is unclear, it is still a significant item Google will want to handle.

What would cause money to be not spent? I’m thinking it’s money allocated to ad spends that wound up losing the Google AdWords auction process. After all, you can plan on spending $4 a click a million times over, and spend exactly $16 for four clicks since you were outbid by a dime per click. Oops.”

That’s a pretty big oops. It will be interesting to see how (if?) Google speaks to this issue.

 A Billion Dollars Lost In Unspent Google Ad Money
Wendy Boswell is the Editor for About Web Search and part of the New York Times Company.
 A Billion Dollars Lost In Unspent Google Ad Money
 A Billion Dollars Lost In Unspent Google Ad Money

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