This case study covers social media strategy I executed last fall where I drove over 1.3 million pageviews to a microsite in less than four days for about $90K in ad revenue.
The bulk of that traffic was driven on the first day of promotion. The url was submitted to Digg.com. The url was also sent to bloggers who posted similar content on their web sites. In this video I recount my journey from when I just started to optimize websites for more search engine exposure about 7 years ago to one of the highest revenue generating projects I executed in less than a week.