Social Media

Using digg and Netscape to get traffic

In the last couple of months more and more bloggers have been catching onto the power of (http://www.digg.com) and [Netscape](http://www.netscape.com). Bloggers have realized that if they get their blog on the homepage of (http://www.pronetadvertising.com/articles/beginners-guide-to-digg.html) or Netscape thousands of visitors will flood into their blog within minutes. So the question is, how can digg and Netscape be leveraged for traffic, and what results can you expect from them?
###Submission
Submitting your content/story to digg and Netscape is a good way to start getting some exposure. Once you submit your story people “digg” (vote for) your story if they like it, the more people that “digg” your story the more exposure you will get. At the current moment, with digg you need roughly 51 votes within 24 hours to get to the homepage. Netscape on the other hand is time based, if you get 10 votes within 10 minutes you will probably get your story on the homepage.
Here are some things that can help get your stories to the homepage.
1. Catchy titles and descriptions usually do better then dull titles and descriptions.
2. Digg and Netscape promote up-to-date information. Stories that contain old news usually don’t do as well as fresh news and information.
3. Stories that benefit readers usually do better, such as how to guides and top 10 lists.
You can try submitting your story to digg and Netscape and see what happens. In many cases you will not make it to the homepage and usually when people naturally submit your stories, it tends to have better results. If you want to increase your chances, you should think about adding (http://diggtheblog.blogspot.com/2006/07/integrating-digg-within-your-website.html) and [Netscape](http://neothoughts.com/2006/08/24/netscape-widget-wordpress-plugin/) buttons within your blog posts and [RSS feeds](http://www.pronetadvertising.com/articles/dont-forget-your-bookmarks.html).
###Comments
Most people leverage digg and Netscape by trying to get their story on the homepage, but not too many people leave comments. Both digg and Netscape have a comment feature and if you leave comments with links to your website it can drive hundreds of visitors especially if the story you left a comment on makes it to the homepage. If you decide to leave comments and link to your website, here are some things to keep in mind.
* Just don’t leave comments so you can link to your website. Provide valuable information to the community. If your comment cannot benefit the community then don’t leave it.
* If the link to your website will not benefit the community, then don’t link to your website.
* Try to also link to other related sites within your comments and not just your own website.
* Most importantly do not spam.
###Results
So if you get on the homepage of digg or Netscape, what should you expect?
* Many months ago, [Guy Kawasaki](http://blog.guykawasaki.com) got on the homepage of (http://digg.com/tech_news/Making_great_PowerPoint_presentations_-_the_10_20_30_rule) for his blog post on [The 10/20/30 Rule of PowerPoint](http://blog.guykawasaki.com/2005/12/the_102030_rule.html) which drove over 10,000 visitors to his blog.
* [Derek van Vliet](http://neothoughts.com/about/) wrote a blog post about [social bookmarking etiquette](http://neothoughts.com/2006/08/23/social-bookmarking-etiquette/) and it got on the homepage of [Netscape](http://tech.netscape.com/story/2006/08/23/social-bookmarking-etiquette) which drove 3000 visitors in 1 day.
If you are looking to boost your traffic you should try to use digg and Netscape, but just be careful and do not try to cheat the system. These sites are community driven as well as based on algorithms so if you attempt to game them, the community will fight back. There has already been some noise about certain high traffic websites getting a good portion of their traffic because of [numerous digg homepage stories](http://web2list.com/news.php?id=1052). Only time will tell how this social news space evolves and how these websites evolve to prevent gaming of their systems.

 Using digg and Netscape to get traffic
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.

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15 thoughts on “Using digg and Netscape to get traffic

  1. Alex,
    * Stories submitted early in the morning PST usually do better then stories submitted at night.
    * Look for trends. Right now YouTube is a hot topic on digg.
    * The title is the most important thing about a submission. A lot of diggers don’t read the stories, they just digg based on the submission title.
    You can use these tips to help improve your chances of getting on the homepage, but the best way to get on digg is to write great content. For example you wrote a great post on [The Social Bookmarking Face Off](http://www.readwriteweb.com/archives/social_bookmarking_faceoff.php) and it got on the digg homepage this morning.

  2. Great Post thanks. Being from South Africa I find it somewhat difficult to target SEM to dedicated local audiences. I guess it will be years before South Africa will possess such tools.

  3. What if your site does not contain articles? I’ve tried adding links to my site on both Digg and Reddit (spurl as well, but that got me zero hits) and while I did get some traffic – I’m afraid to keep submitting because its seems like all I’m doing is shamelessly promoting the site. Which, I’m not I don’t think.
    So, does this technique only apply to blogs and or news sites?

  4. John, you don’t need to have articles to submit your site to digg or reddit. As long as there is something unique about your site, you should be fine.
    If you submit your site a couple times and see nothing happening you may want to make some changes to your website and then try again.

  5. I’ve submitted several posts to Digg and I haven’t had much success. I’ve come to the conclusion that I need to learn to write better titles and come up with better content. Thanks for the tips Neil,
    - Steve

  6. Great post. I have just recently started using Digg & Reddit and have had some increase in traffic. I forgot about Netscape so will give them a go.

  7. Smart Boards, if you add a resources section or a blog to your site you can write news and information on electronics. Digg users like to read that kind of stuff.

  8. Greg,
    Usually tech stories need 51 diggs to make it to the homepage and sometimes it is less for other categories. The amount of diggs needed also depends on who submits the story and who diggs it.
    I cannot verify this information, it just based on my observations.