Storify has been around since 2010 and has gained some traction with users but it’s not really been a bloggers dream tool until it released its iPad app earlier this year. Sure, there are similar curation tools out there, but nothing quite like Storify that allows you to take text, documents, videos and images, alongside …
I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these days!” Really – if anything – the number of link building opportunities available today has only increased as new and different types of web properties have proliferated online! So if …
In my opinion, SEO Technical Audits are the most powerful deliverable in SEO. That should sound familiar if you’ve read my column over the past few years, since I’ve written about the power of audits several times. The reason I think it’s the most powerful deliverable is simple. Performing a thorough SEO technical audit reveals …
I like to compare blogging and guest blogging to news segments. Bear with me here. For the sake of keeping things light-hearted, we’ll use The Daily Show as an example. Now this is Jon Stewart’s show (or his blog). People tune in primarily to listen to his commentary (his blog posts). However, in addition to his …
The URL of a webpage is an important factor as far as search engine optimization is concerned. Right after the title tags and meta description, a meaningful URL is considered a strong signal towards the “intent” of a page because, apart from Anchor text, a URL is the only parameter that can be used to …
It is a big step to speak at a search conference, and nerves always come with public speaking. However, getting suggestions from those who organize some of the biggest search conferences can lessen your stress. I asked Brett Tabke and Matt McGowan for some suggestions and tips that might help you when you decide to …
My wife and I haven’t watched TV in roughly two years, even though we sit on the couch in front of the set for about an hour each night. While I wish I could say we’re too engaged in conversations about art or politics to pay attention to what’s on TV, the truth is she …
If history has taught us one thing, it’s that those who don’t learn from it are doomed to repeat it. If it has taught us two things, it’s that you shouldn’t take advantage of a global tragedy to promote yourself. For those who don’t already know, a masked gunman opened fire on a midnight premier …
One method of content marketing that everyone might not think of initially is creating a white paper. Publishing a white paper can have huge benefits for a business. The main benefit is that you can use it to capture contact information by asking would-be readers to sign up before receiving a copy. There are significant …
In a recent post, I provided a list of 10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy. That post barely scratches the surface of conversion optimization tips that you can implement to build a more user-friendly site that out-converts your competitors, but those tips are all fairly easy to implement, and it gives you …
