Well, it looks like Facebook is not only beating Google in terms of being the most visited site in the U.S. as well as for driving traffic to news and media sites, but  Hitwise’s follow up data is also showing that visitors from Facebook.com are more loyal to these sites. Meaning, they are not just …

As social media continues to grow at an exhilarating pace, it can become challenging for marketers to balance the time-consuming demands of today’s social media marketing landscape with their career’s core focus. Whether you’re a full-time social media marketer whose main responsibility is to manage social media campaigns, a brand-side marketer who dabbles in social media throughout the day, or a consultant who networks with other’s in the industry, it’s important to streamline your social media initiatives as much as possible, in order to save time & stay focused. Here are 5 musts for boosting the efficiency of social media marketing in the workplace.