Advice on how to leverage social media marketing bombards us from every corner. SEJ curates the best advice and how-to’s out there, including best practices using Facebook, Twitter, content marketing or web audience development.
Content is king. How many times have you heard that in the last, say, 2 hours? It’s all anyone talks about now that Google has closed so many loopholes and is forcing online marketers to focus on Earned Links. Yet, just like you, everyone ELSE and their sisters and brothers and cousins and aunts are …
Google’s latest Porcupine update suggests you should be skeptical about what you read online today! So today for many of you that haven’t figured it out is April 1, 2013 or in other words April fools day. These are the Top 10 April Fool Jokes for 2013 in the Search and Marketing space. This ads …
Facebook believes they can change the way we search by offering a direct look into trends and information within our social networks. This vision has manifested itself into a product known as Graph Search. Facebook claims that this new product will “help users find people that share similar interests, explore your world through photos, and …
One of the secrets of the most successful bloggers is that they are prolific. Writing 1000 words a day is like brushing their teeth. It’s just part of a morning routine. While it may sound like a lot, once you get into the habit it’s really not that difficult. Every writer has a different way …
Social media interaction is in a constant state of evolution. Traditionally, progress has been limited to text-based interactions or static video; however through Google+ Hangouts, users are given the ability to ditch asynchronous social media interactions for real-time communication that delivers the ability to see the audience blink, follow hand and body gestures, eye movements …
Facebook introduced the new Graph Search, a term derived from social graphs and search. This new feature is a long leap from the old Facebook search and takes personalized search to a whole new level. In this post I will help you discover 7 ways in which Graph Search can impact your business. Here’s what …
More and more companies are beginning to realize the importance of content and guest posting when it comes to ranking well on a Google SERP, so naturally jobs for writers follow. Last week I wrote an article giving tips to companies trying to create and manage a content team. It can be particularly tricky …
Good quality blog content is the backbone of your online business. We all should have probably learned this lesson by now; especially after either getting slapped or watching our friends get slapped by the search God, Google. Not just for Google, but the only way to please people and search engines is to have good …
When President Obama won his second bid for election, he made history in more ways than one. Outside the political sphere, our newly reelected president made social media history. Shortly after his victory was announced President Obama posted a photo to his official Twitter and Facebook accounts. Within hours, the photo of him embracing his …
If you look at most company blogs, they’re incredibly boring. They’re often nothing more than stock marketing material and cut/paste press releases. I’ve seen company blogs where every single post is about a new function or feature added to their product. As a result not a single potential customer reads the blog. The blog is …
