Advice on how to leverage social media marketing bombards us from every corner. SEJ curates the best advice and how-to’s out there, including best practices using Facebook, Twitter, content marketing or web audience development.
Google+ is Google’s social network and was launched in mid 2011. Although it took awhile to catch on in the social media marketing world, it’s experienced considerable growth in its short existence. According to Forbes, Google+ had 343 Million active users at the end of 2012, which is second only to Facebook. As this network …
Like many content creators the task of creating ebooks, books and large bodies of work used to be a real challenge for me. I would start many potential projects but I could never finish them. Over the last year I developed a creative process that unlocked the ability to write books, ebooks, manifestos, and other …
As Facebook Graph Search is being rolled out to it user base, it’s important to be aware of the “searchable” content you post. Public information is sure to show up in search queries and may create problems if you are posting content on Facebook that you don’t necessarily want the world to see. In this …
It’s been interesting to see the increase in social media ad spending as of late. A recent study based on a survey of over 500 online marketing and media professionals throughout the U.S. revealed that 64% of them planned to increase social media spending by as much as 10%! With over 650 million daily active …
Introduction Today’s competition among brands for a particular niche is really tough and challenging. If this is not addressed properly, you will find yourself in the midst of brand giants that will cover your brand’s popularity. As an SEO professional, you should be able to find ways to deal with this and develop unique ways to stand out …
It is no secret that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time …
Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can increase conversion rates and low how much money companies are spending in the process. Following these simple strategies, you can improve your performance marketing campaigns on Facebook. Image Courtesy …
Content marketing is undoubtedly a great way to promote your website, but the problem is that it’s – well – hard! Creating compelling content that engages your readers isn’t as simple as pressing a button or running an automated link building tool (of course, the things that are effective usually require more effort to complete!). …
A few weeks ago I sat down with long time SEJ community member and SEO expert Alan Bleiwess. This is the start of an ongoing monthly video series that I’ll be producing for SEJ. Here are some of the highlights from our chat: How to Leverage Another Community to Build Your Personal Brand Why …
Blogs are noise. At least, the majority of them are. The top 10-percent of websites have at least two things in common that aren’t shared by (most of) the other 90-percent. They’re producing great content They’re marketing their content to reach a wider audience Looks simple, right? The second part is teachable, while the first part is …
