Track your buzz, manage it and create evangelists
Social Media

Track your buzz, manage it and create evangelists

A few weeks ago Mike Stopforth mentioned in an article that one of his goals before he dies is to drive an Aston Martin. Aston Martin, who was obviously tracking their buzz, saw this and sent Mike an email offering him a day with an Aston Martin. Now, Mike and all the other people that saw this story that are interested in exotic automobiles are now evangelists for life. Aston Martin did not have to do this, as Mike was already an evangelist. But they did and in the process created a little buzz for themselves and also possibly won over a few new customers, or at least future customers.

The Union uses social media to slam Goodyear Tires
Social Media

The Union uses social media to slam Goodyear Tires

One good thing that is coming from social media is that it is pushing companies to treat consumers with a higher level of respect. Days when companies can lie to us, cheat us, treat us like crap, or get away with creating crappy products are gone. A few examples we have seen lately include the infamous AOL customer service call and the Comcast technician falling asleep at a customer’s house. Companies that continue to allow these things to spread through social media without managing them will clearly be caught and hung out to dry.

11/27/2006 Comments Off
Getting more backward links than Google
Social Media

Getting more backward links than Google

Links play an important role in search engine rankings which is why webmasters go to great extents to obtain them. Most people think that if you want millions of backward links you have to have a large brand such as [Amazon](http://www.amazon.com), but there are small companies who actually have more back links according to Google, then even Google.com.

Best MySpace Plug Ever!
Social Media

Best MySpace Plug Ever!

Howard Stern is the self-proclaimed “King of all Media.” His radio show reaches tens of millions of people, and has a very strong presence on Comcast’s OnDemand. With this kind on influence, his fitting, yet egotistical tagline makes a lot of sense. Never has it been more true than a few days ago, in his interview with [Heidi Cortez](http://www.myspace.com/heidicortez).

Happy Thanksgiving
Social Media

Happy Thanksgiving

Happy Thanksgiving to everyone from all of us here at Pronet Advertising. We especially want to say thanks to all our readers because without you we wouldn’t be where we are today. We also want to say thanks to all of our families, friends, and colleagues.

11/23/2006 Comments Off
URLs Matter in Social Bookmarking
Social Media

URLs Matter in Social Bookmarking

Although URLs play an important role for search engine optimization, they also play an important role in [social bookmarking](http://neothoughts.com/2006/08/15/urls-matter-in-social-bookmarking/). One of the most important factors to maximizing your exposure on [del.icio.us](http://del.icio.us) and other social bookmarking sites is the URL of a website.

Please welcome Ryan Fujiu to our Pronet Advertising team
Social Media

Please welcome Ryan Fujiu to our Pronet Advertising team

I’m proud to welcome [Ryan Fujiu](http://www.calwineries.com/profile/maverick) to our blogging team at Pronet Advertising. Ryan has been working with [ACS](http://www.acsseo.com) for some time now developing [Calwineries](http://www.calwineries.com/); a social network built around California Wine. Although relatively unknown in the Internet community, he understands how online marketing works.

Why most social networks will fail
Social Media

Why most social networks will fail

These days it seems like new social networking websites are popping up like it’s going out of style. The main problem with this is that most of them are being created in the hopes of making the owners rich instead of building a thriving community. Here are the main reasons why most of them fail, and how they might be able to avoid failure:

Links are more than just numbers
Social Media

Links are more than just numbers

Last week at [Pubcon](http://www.pubcon.com) I had a discussion with someone on backward links and their importance. His view point was that backward links where only useful for search engine rankings. He also claimed that the context of the links does not matter. I also think links are very beneficial when it comes to search engines, but there is a lot more that can be discovered by analyzing your backward links. Here’s why:

Advertising with athletes
Social Media

Advertising with athletes

Michael Jordan, David Beckham, and Terrell Owens are all famous athletes that people look up to. If they wear a specific shirt, drink a specific soft drink or even drive a certain car everyone will copy them. No matter what they do people will mimic them in the hopes of looking cool. Because of this, athletes are commonly used in advertisements.

Say hello to ReviewMe Roy
Social Media

Say hello to ReviewMe Roy

Last week [Text Link Ads](http://www.text-link-ads.com) launched a service called [ReviewMe](http://www.reviewme.com) which competes with [PayPerPost](http://www.payperpost.com). I am not sure how successful ReviewMe will be but their marketing plan has been pretty effective at creating a lot of buzz.

11/16/2006 Comments Off
Mojopages has some buzz mojo
Social Media

Mojopages has some buzz mojo

We’ve seen companies publicly document their startups before, most notably on Bare Naked App, from Carson Systems who by the way is now documenting the sale of one of their businesses, DropSend. The latest one that I’ve been paying attention to is MojoPages. I’ve been reading their blog ever since I came across their videos on Veoh and it is very addicting.

My 50 favorite blogging resources
Social Media

My 50 favorite blogging resources

There are thousands of blogging related resources on the Internet which can create an overwhelming experience for anyone looking to get into blogging. Because of this I created a list of blogging resources that I use on a regular basis. Here is a list of 50 blogging resources that can be helpful to any individual and corporation looking to get into blogging or wanting to learn more about it.

Like.com's untapped search potential
Social Media

Like.com's untapped search potential

[Riya](http://www.riya.com), a visual search company just launched a new visual image search engine called [Like.com](http://www.like.com). A few months ago I did a post on [Riya](http://www.pronetadvertising.com/articles/riya-photo-search-can-be-simpler.html) and how they were making a lot of usability and search engine optimization mistakes. The CEO acknowledged my blog post and said that they were working on fixing these issues with Riya.

The 5 deadly sins of blogging
Social Media

The 5 deadly sins of blogging

Blogging looks simple and many people think there is not much to it, but thousands of bloggers are making dumb mistakes everyday. Some of these mistakes seem obvious while others are not so obvious; if you are starting a new blog or even if you have been blogging for 3 years, here are 5 deadly mistakes to watch out for.