BMW is sleeping behind the wheel
Social Media

BMW is sleeping behind the wheel

I’ve always been a big fan of BMW and if you’ve ever had the pleasure of driving or owning one you know why. Last night I was watching TV and a commercial for the new BMW 3 series coupe came on, since I also had my laptop handy I decided to hop online to see more. I went to Google and searched for “bmw 3 series coupe” and this is what I saw…

How to get on the digg homepage
Social Media

How to get on the digg homepage

Lately many bloggers have been making an extra effort to try and get on the [digg homepage](http://www.digg.com) so that they can increase the popularity of their blog. Many of the bloggers will do almost anything to accomplish this, some go as far as telling all of their friends on their AIM buddy list to digg their story while others go to the extreme of joining digging groups where everyone diggs each others story. If you really want to get on digg, here is how you do it.

Targeting Social Media Optimization
Social Media

Targeting Social Media Optimization

One of the reasons I love trading emails is that I’m often inspired to blog about an idea that comes up. In a recent email swap with David, from the [Social Media Optimization blog](http://www.social-media-optimization.com/), we started talking about SMO strategies and how to target the different channels. With SEO it’s easy, you pretty much want to rank on every possible search engine there is, anytime someone performs a relevant search you would want to show up. Right? SMO is different, most social websites have their own unique communities. For example, if you’re a [“cooking” social network](http://www.bakespace.com/) then Digg is the wrong site to optimize for, [Chowhound](http://www.chowhound.com/) or some of the other recipe sharing websites might make more sense for you.

A comparison of SEO and SMO
Social Media

A comparison of SEO and SMO

Social Media Optimization (SMO), if you haven’t heard already, is a term that was recently coined by Rohit Bhargava which refers to the process of ensuring that a website is easy to link to by utilizing the different social media sources including but not limited to, blogs, bookmarking websites and media sharing websites. There are a lot of similarities and differences between SEO & SMO. Because of this, and the idea that one cannot take over the role for the other, it is important to know when and why to use each optimization technique.

Using digg and Netscape to get traffic
Social Media

Using digg and Netscape to get traffic

In the last couple of months more and more bloggers have been catching onto the power of [digg](http://www.digg.com) and [Netscape](http://www.netscape.com). Bloggers have realized that if they get their blog on the homepage of digg or Netscape thousands of visitors will flood into their blog within minutes. So the question is, how can digg and Netscape be leveraged for traffic, and what results can you expect from them?

Discovering a new Google design
Social Media

Discovering a new Google design

As some of you may have noticed, I am addicted to stats. Every couple of hours I have to look at my blog stats or else I go crazy. Today I noticed that my Google traffic went up drastically and my referrers showed that I was getting traffic for terms such as “soesman”, so I decided to do a Google search and check it out. And lucky me, when I did a search I saw a newly designed Google search result page.

Interview with Todd Malicoat
Social Media

Interview with Todd Malicoat

Recently I had the pleasure of speaking with [Todd Malicoat](http://www.stuntdubl.com) at the [Search Engine Strategies conference](http://www.searchenginestrategies.com/sew/summer06/agenda.html#400-3) in San Jose. Todd is a well known expert in the field of Internet marketing who has worked both for himself as well as marketing firms. Because of his experiences and knowledge in Internet marketing, I decided to do an email interview with him.

Catchup – 9/16/06
Social Media

Catchup – 9/16/06

Ask.com announced a new Germany research and development center to be headed up by Eric Heymann, former head of technology at Seekport, as director of global content acquisition today. The German R&D center will work closely with the Pisa, Italy, Campbell, Calif., and Piscataway, N.J. locations. Apostolos Gerasoulis, VP of search technology at Ask.com, said, “the expansion of our European research and development team will allow Ask.com to continue to develop and scale our world-class search.”

9/16/2006 Comments Off
Marketing with illusions
Social Media

Marketing with illusions

Have you ever seen the magic trick where a person is cut in half with a saw and then put back together? As you probably already know, it is just an illusion; the person may seem like they are being cut in half, but in reality the saw never even touches their body.

5 ways to building a better blog
Social Media

5 ways to building a better blog

Although the [blogosphere](http://en.wikipedia.org/wiki/Blogosphere) is a new space on the web, it is starting to become a crowded. Millions of bloggers are writing on a daily basis and many of them are writing on similar topics. Because of the sheer number of blogs fighting for the same eyeballs, it is becoming harder to become popular, so the question is how do you make your stand out from the rest?

Creating buzz with how to guides
Social Media

Creating buzz with how to guides

Writing how to guides is a great way to educate people as well as a great way to build links. Last week Chanpory Rith from [LifeClever](http://www.lifeclever.com/) wrote a unique how to guide on [dressing like a Mac](http://www.lifeclever.com/2006/09/07/how-to-dress-like-a-mac/) which drew a lot of buzz.

9/13/2006 Comments Off
Wikipedia dominates brand search results
Social Media

Wikipedia dominates brand search results

[Steve Rubel](http://www.micropersuasion.com/) recently conducted a [study](http://www.micropersuasion.com/2006/09/study_wikipedia.html) that compiled the [top 100 advertisers](http://adage.com/datacenter/datapopup.php?article_id=110575) on AdAge, then he entered each of them in Google and tallied the results. What he found is that [Wikipedia](http://www.wikipedia.com) is showing up most of the time for brand searches, this will come as no surprise to any SEO or anyone else that spots trends in search results. But Steve finds a quite a few interesting things, one particular find is…

9/12/2006 Comments Off
Snooping on a blog's FeedBurner stats
Social Media

Snooping on a blog's FeedBurner stats

Have you ever wondered how popular a specific blog is? You might be able to tell by doing a backward link check in [Google](http://www.google.com/search?hl=en&q=link%3Ahttp%3A%2F%2Fwww.pronetadvertising.com&btnG=Google+Search) or by looking up their [Alexa ranking](http://www.alexa.com/data/details/main?q=pronetadvertising.com&url=pronetadvertising.com), but that will not always give you a full picture. If the blog uses [FeedBurner](http://www.feedburner.com) you might be able to view their subscriber count to get another viewpoint on their popularity with a few simple steps.

Will Social Media Optimization become mainstream?
Social Media

Will Social Media Optimization become mainstream?

A couple of days ago I was asked the following question; What do you see as the main obstacles that Social Media Optimization needs to overcome in order to become a more mainstream marketing strategy? Social Media Optimization is still very much in its infancy. Although most of the concepts have been used for awhile, the phrase was just recently coined and through the community, the rules and concepts are just beginning to take shape.

My 50 favorite design resources
Social Media

My 50 favorite design resources

There are thousands of design resources on the web which can lead to an overwhelming experience when looking for inspiration or ideas, so I created a list of resources that I use on a regular basis. Here is a list of 50 design resources that can be helpful to any designer or marketer.

Catchup – 9/9/06
Social Media

Catchup – 9/9/06

YouTube has taken a step in the serious direction of fortifying its management team and monetization efforts with the recruitment of Gideo Yu, Yahoo’s Treasurer. Yu is now the Chief Financial Officer at YouTube.

9/9/2006 Comments Off
Marketing like a Champion
Social Media

Marketing like a Champion

The Olympics is an event where you get to represent and support your country. Because of all the patriotism shown around this time and the millions of people glued to their television sets companies are sponsoring these events to keep their branding strong.

9/8/2006 Comments Off
Learning from Google's data centers
Social Media

Learning from Google's data centers

Have you ever wondered how many data centers the search engine giant Google has, or why it is important to know each one? Currently Google has around 39 or more data centers. They can tell us a lot about how Google works; such as giving us an indication of when they are doing an algorithm update or when they are updating pagerank.

Getting out of the Google Sandbox
Social Media

Getting out of the Google Sandbox

Is your website getting no Google love when it should be getting a lot of love? In March 2004 the mysterious theory of the [Google Sandbox](http://www.softwaremarketingresource.com/article55.html) came about, which is when Google puts new websites through a probation period where they do not rank well.

Everybody thinks they know everything
Social Media

Everybody thinks they know everything

Last week a guest speaker came to one of my marketing classes at [Cal State Fullerton](http://www.fullerton.edu). The college has guest speakers quite often and this time they brought in [Boris Bugarski](http://www.murgent.com/murgent-management.php), the CEO of an email marketing company called [mUrgent](http://www.murgent.com/). …