I’ve never been a fan of the word “linkbait” but it has stuck within our industry and so I’ve learned to adapt and accept it, even use it. One of the problems with linkbait is that it doesn’t suggest a well thought out social media marketing campaign. It suggests that all we care about are links so we can increase our search engine rankings, nothing else.
Social networking giant and Mega-Google partner MySpace.com has said in a statement that they will start distributing geotargeted […]
A few weeks ago I blogged about my trip to [Shoe Money University](http://www.pronetadvertising.com/articles/what-i-learned-at-shoemoney-university.html) where I learned how to make money through PPC arbitrage. It seems that a lot of you are interested in making money from arbitrage and trying to get into the whole online marketing space.
Sex appeal is being used so frequently in commercials that it is starting to get old. We already know that the message of this type of commercial is going to be centered on a hot chick or good looking dude, so if you want to use sex appeal and capture people’s attention do something unique and unexpected.
Muhammad Saleem had an interesting [article](http://themulife.com/?p=592) on how Netscape is starting to become abused and spammed by users. A while back Netscape added a messaging feature that allowed users to send messages to each other, but now it is being used as a method for soliciting votes.
Because of the popularity of Digg, Del.icio.us, Netscape and all the other social sites out there, social bookmarking buttons have been taken to a whole new level. Instead of bloggers placing a few buttons at the bottom of each blog post, it seems that many enjoy offering their visitors all possible options.
Ethan Kaplan recently proposed a new term, Made for Digg (MFD), which is similar to Made for AdSense (MFA). For those of you that don’t know what a MFA website is, it is basically a website that has a sole purpose of getting people to click on AdSense ads. In a similar manner, MFD describes websites that are specifically built for Digg bait.
Launching a social media marketing campaign in concert with a traditional media campaign, such as press releases, is a great idea. I’ve seen a few others touch on this subject in the past with the latest being Scott from SEOmoz, who talks about creating a Digg campaign to compliment a client’s traditional PR campaign.
Although the concept of [Digg](http://www.pronetadvertising.com/articles/beginners-guide-to-digg.html) seems very simple, it is actually very complicated. Most people think stories are submitted and the ones that are at the top of the upcoming section are the ones that are going to get promoted to the homepage next.
In a competitive space sometimes you need a special touch to win over customers.
[Del.icio.us](http://del.icio.us) is the most popular bookmarking service on the web. By getting on the Del.icio.us [popular](http://del.icio.us/popular/) or [hotlist](http://del.icio.us) page you could get thousands of visitors coming to your website within minutes. Here are some ways that I have found that can help your content get on these pages.
[MyBlogLog](http://www.mybloglog.com) is on so many popular blogs that it was just a matter of time before it started to be abused by spammers. At first, people were able to sign up for [fake accounts](http://www.pronetadvertising.com/articles/hijacking-communities.html) under other people’s name and now users are able to leverage it for [free advertising](http://www.soloseo.com/blog/2007/01/10/free-advertising-on-techcrunch-with-mybloglog-flaw/).
Sites like [Digg](http://www.pronetadvertising.com/articles/beginners-guide-to-digg.html) are well known for driving thousands of visitors to a website within a very short period of time. Because of this everyone is scrambling to get a story on the [homepage](http://www.pronetadvertising.com/articles/how-to-get-on-the-digg-homepage.html) without realizing that they could get hundreds of hits from Digg on a daily basis without even getting their site on Digg’s homepage.
Reaching your target customer is a difficult task in marketing because of the lack of information about public preference. The more information you have, the better job you can do establishing who you target market is and how you can reach them…
Have you ever heard those songs on the radio that was so good that you wanted to start singing along? So good that you even heard other people singing them when they thought no one is watching? Just imagine if you captured one of those moments on camera, you could turn that moment into a humorous commercial…
I’m proud to say that Pronet Advertising has won the award for Best Social Media Optimization blog of 2006 in the Search Blog Awards that was put on by Loren Baker from Search Engine Journal. We are really honored to win this award and would like to thank everyone who voted for us. We look forward to stepping it up another notch in 2007.
Last month I attended the [Search Engine Strategies Conference in Chicago](http://www.searchenginestrategies.com/sew/chicago06/index.html) where thousands of people in the Internet marketing industry came together. I know many of you could not be there and are wondering what these conferences are like. Here is a video where [Todd Malicoat](http://www.stuntdubl.com), [Mike McDonald](http://www.webpronews.com), and I discussed Digg and SEO. This is a good example of the type of things that get discussed during the day when everyone is not out partying…
As many of you already know I am currently a senior in college and have around 9 classes left. Some people think I must graduate even if it takes me a couple more years to finish and others say I should drop out. And then there’s [Jeremy Schoemaker](http://www.shoemoney.com) who told me to drop out of my current college and attend University of Nebraska, Shoemoney (UNSM); so I decided to take Jeremy up on his offer and attend his university for a few days. Here are some of the things that I have learned from Jeremy…