If there is one thing that social media has taught us it’s that user created content ranks very well in the search engines. You can hardly do a search anymore without noticing at least a couple of social media sites within the top 10 listings of a search and even more so by the day.
Once you have been a part of a socially driven community for long enough, you begin to recognize that certain users constantly submit stories about some specific topics. Why do they do this and what can you learn from this?
[Chris Winfield](http://www.10e20.com/author/chris) from 10e20 wrote an interesting article yesterday on [how to become a top Digg user without doing anything shady](http://www.10e20.com/2007/03/06/how-to-become-a-digg-top-user-without-doing-anything-shady/). The purpose of the article is to teach you how to become a top user so you can increase your odds of promoting stories to the homepage. As a [top Digg user](http://online.wsj.com/public/article/SB117106531769704150-zpK10wf4CJOB4IKoJS5anuNoi6Y_20080209.html), I feel that the most people don’t understand the difference between a top Digg user and a normal user.
This week Neil and Cameron talked about Netscape, Reddit, and Delicious. They go into detail about using these sites from both a user’s perspective and from a marketer’s perspective. Every social media site has a unique personality so it’s important to learn what works for each individual property. The one thing they all have in common is that they can drive lots of traffic and links if your content piece gains traction.
[Auction Ads](http://www.auctionads.com) is a new service that has been launched by [MediaWhiz](http://www.mediawhiz.com) and [Shoemoney Media](http://www.shoemoney.com). With Auction Ads you can place eBay listings on your website and get paid for driving traffic. It is pretty easy to use and you can see an example of an ad below.
I was sitting in my university cafeteria with some friends the other day and after finishing my food, while I was waiting for the rest of them to finish, I was looking around the room and there was this girl sitting across from me. As the story goes, I wasn’t paying attention to the girl, rather my eyes were drawn to what she was drinking and the green label on the bottle.
[Reddit](http://www.reddit.com) is one of the most difficult social sites to get your content popular on. It can drive thousands of visitors to websites and [hundreds of links](http://www.seomoz.org/blog/social-media-traffic-isnt-useless), but the question is how can you get to the top of the homepage so you can get the traffic and links?
While I have been reading content and voting for it on Reddit for a while now, I only recently began reading and moderating the comments on the site. If you surf the site enough, you will inevitably run into talk of ‘linkjacking’. So what is this linkjacking and why is it so bad?
I have been using [StumbleUpon](http://www.stumbleupon.com) for a few weeks and have realized some important considerations that you should take into account when submitting content to the service.
In advertising we always talk about making things personal but no one really does it in a memorable fashion. Here is one commercial that does an exceptional job of using something very personal to create a memorable message.
The BBC has struck a content deal with YouTube to allow 3 channels to showcase short clips of […]
I have had a particularly hard time determining what content will become popular on [Reddit](http://www.reddit.com). While some argue that Redditers like Politics, others argue that Science is king. But sometimes, the content that becomes popular can completely catch you off-guard.
Branding is important when it comes to social media marketing. If you are trying to use social media sites for exposure and traffic not only is it important to brand your domain name, but it is also important to brand your user name by keeping it consistent throughout all social sites.
It is a testament to the success –and the loyalty/passion of the audience– of an online video Podcast when its viewer base will go out of its way to organize large-scale offline gatherings based around viewings of an episode of the show. One podcast to reach such success is Digg.com’s Diggnation.
This week Rand Fishkin from SEOmoz joined Neil and I to discuss SMM and SEO. In addition to talking about the latest news from the social media world they also talked about Rand’s [MySuperProposal](http://mysuperproposal.com/), using irrelevant content for linkbaiting campaigns, and reaching global audiences with social media.
A little while ago Neil Patel covered an article I had written about how users were abusing Netscape’s site-mail feature to spam other members for votes. A few weeks after that Netscape tweaked their site-mail feature to see if it would prevent system abuse. Here are my findings after a month of the feature being in place.
Tomorrow Rand Fishkin of SEOmoz will join Neil and me on the Rush Hour podcast. Rand is one of the most knowledgeable guys when it comes to SEO and has been on the forefront of the social media marketing scene. We’re looking forward to picking his brain and I’m sure he’ll have a lot of good things to say about the different ways to use social media in concert with SEO.
Paul Slogan from Business 2.0 recently wrote a great article on [the quest for the perfect online ad](http://money.cnn.com/magazines/business2/business2_archive/2007/03/01/8401043/). He discusses how although Google is the king of search, users only spend 5% of their time searching. With users spending 95% of their time on the Internet engaged in non-search related activities, how can you target them? I don’t think there is an answer, but here is how I would go about creating the perfect ad.
We’ve heard about a purported ‘Bury Brigade’ on Digg time and again, with sketchy pieces of evidence here and there but no concrete proof. Until now.
Digg augmented the pre-existing categories on the site today with ‘Microsoft’ and ‘US Elections 2008’. Conspicuously missing from the mix is the much vocally demanded ‘Pictures’ category. Here’s a look at why this may be the case, and how it may ultimately be implemented.