Catchup – 7/21/06
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Catchup – 7/21/06

Part of the launch of the new Yahoo homepage, Yahoo has added some features to Yahoo Finance. Those features include new tools to manage charts, an improved “investors chat room” and financial video news.

7/21/2006 Comments Off
Honda, advertising with personality
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Honda, advertising with personality

There are many different personality types out there, some of them we hate and others we love. When you are selling a product or service, personality is important because if they like you they are more likely to buy your product or service.

7/21/2006 Comments Off
How do you HP?
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How do you HP?

Celebrities have a huge psychological effect on people which is why they can affect decisions. For this reason companies have been using celebrities in their commercials for years.

7/19/2006 Comments Off
HomeDepot.com to offer ad space
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HomeDepot.com to offer ad space

Honestly, I’m not quite sure what to make of the news that Homedepot.com is going to offer ad space on their website. I can’t figure out if this is a smart move or completely lame. On one hand it seems just flat out ridiculous to drive traffic away from a retail site. On the other hand I can see this as a benefit for Home Depot’s customers.

Catfight: SEOs vs. Ad Agencies
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Catfight: SEOs vs. Ad Agencies

It’s no secret that SEOs dislike traditional ad agencies and vice versa. The two have been fighting like a couple of school girls for years now about who’s best to handle online marketing campaigns. Being an SEO, I’m guilty of taking a few cheap shots here and there myself.

Dr. Google
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Dr. Google

Did any of you read the open letter to Google where Andy Beal complained that AdWords was giving him a headache? Well Google responded by sending Andy a package with a letter and a small bottle of pain relief. What a brilliant PR move by Google!

Banned Soesman commercial
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Banned Soesman commercial

Some of the most entertaining commercials have catchy songs. Pepsi has a commercial with Jimmy Fallon and Parker Posey dancing to an upbeat song while drinking a bottle of Pepsi.

7/14/2006 Comments Off
Catchup – 7/14/06
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Catchup – 7/14/06

Google is working on a health portal named the Google Health Scrapbook. From what I understand there will be a “directory” for patients, doctors, vendors and pharmaceutical each. Google “users will be able to log in with their own account information and do things such as add a new medical provider, check their medical records or pay their bills.”

7/14/2006 Comments Off
Ethics of SEO
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Ethics of SEO

There’s no denying the fact that search engine optimization has an
‘iffy’ reputation at best, and that’s being generous. Many people think SEO is worse than the plague itself. I’ve actually heard someone say word for word that they’re “allergic to SEO.”

7/12/2006 Comments Off
Making Fridays Fun
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Making Fridays Fun

You may have noticed that every Friday, Cameron and I post about humor and news. Cameron usually writes a catchup with all the hottest Internet marketing news of the week and I write a couple of marketing related humor posts.

7/12/2006 Comments Off