Is honesty the best form of linkbait?
Social Media

Is honesty the best form of linkbait?

Loren Feldman from 1938 posted a video on his blog saying that linkbait is for losers and honesty is the best form of linkbait. While I can appreciate Loren’s opinion and he is definitely on to something I think maybe he went a bit to far. Yes, social media marketing should be executed in a way that you never want to lie to your customers and you should always be open and honest. But at the same time crafting a message with clever titles is just plain smart marketing.

Serph's Up
Social Media

Serph's Up

Last spring we started developing Serph, a tool that helps you find what other people are saying on the web right now. For a couple of months now we have slowly been inviting a handful of people into our closed beta for testing and feedback. As of yesterday we have officially gone from a closed beta to a more “open” beta.

Please welcome Muhammad Saleem
Social Media

Please welcome Muhammad Saleem

I am proud to welcome [Muhammad Saleem](http://www.pronetadvertising.com/about/muhammad.html) to the Pronet Advertising team. I have been good friends with Muhammad for quite some time now and we have both had great conversations with each other about social media. You may have read some of his blog posts on social media at [The Mu Life](http://www.themulife.com) or seen him on some of the popular social media sites. As a [top 20 Digger](http://digg.com/users/msaleem/profile) and as a [Netscape Navigator](http://www.netscape.com/member/msaleem/) Muhammad has a lot knowledge and will be sharing his experiences on Pronet.

Titles, Descriptions and Digg
Social Media

Titles, Descriptions and Digg

Most people think that the key to getting on the [Digg homepage](http://www.pronetadvertising.com/articles/how-to-get-on-the-digg-homepage.html) is great content. Although this is true, a good Digg title and description can make “non-Digg worthy” content reach the homepage.

The power of fake commercials
Social Media

The power of fake commercials

Commercials are a great way to brand a company or a product. But what’s even more effective is when others start creating their own fake commercials to make fun of your product. We have seen this with [Apple’s iPod](http://www.pronetadvertising.com/articles/ipod-bloopers.html) and now we are already seeing this with Apple’s iPhone, which isn’t even released yet.

Downtime can be entertaining
Social Media

Downtime can be entertaining

Don’t you just hate it when a site you trying to visit is down for maintenance? It usually causes users to get ticked off, especially if it ends up happening too often. This actually happens to [Crazy Egg](http://www.crazyegg.com) more often then we’d like because of the constant upgrades and tweaks we do. Due to this we decided to create a Crazy Egg maintenance game.

Making MySpace Effective
Social Media

Making MySpace Effective

Have you ever seen a [company’s MySpace profile](http://www.pronetadvertising.com/articles/aquafinas-myspace-marketing.html)? I have noticed that more and more large, medium and small businesses are creating profiles in an effort to leverage the MySpace community. It seems like most of them think that by popping up a decently designed profile and adding thousands of friends their business will grow to a whole new level, but the problem is that this in itself is not too effective.

Don't forget to learn from your Diggs
Social Media

Don't forget to learn from your Diggs

[Chris Hooley](http://www.chris-hooley.com/) and I were talking today and we both noticed that [Market Wire](http://www.marketwire.com/) has been spamming Digg for almost 200 days. They have [submitted](http://digg.com/users/marketwire/news/submitted) over 300 press releases to Digg from their own Digg account in an attempt to get their press releases more attention.

There is more to social media then links
Social Media

There is more to social media then links

I’ve never been a fan of the word “linkbait” but it has stuck within our industry and so I’ve learned to adapt and accept it, even use it. One of the problems with linkbait is that it doesn’t suggest a well thought out social media marketing campaign. It suggests that all we care about are links so we can increase our search engine rankings, nothing else.

Elite Retreat San Francisco
Social Media

Elite Retreat San Francisco

A few weeks ago I blogged about my trip to [Shoe Money University](http://www.pronetadvertising.com/articles/what-i-learned-at-shoemoney-university.html) where I learned how to make money through PPC arbitrage. It seems that a lot of you are interested in making money from arbitrage and trying to get into the whole online marketing space.

1/22/2007 1 reads Comments Off on Elite Retreat San Francisco
Abusing Sex Appeal
Social Media

Abusing Sex Appeal

Sex appeal is being used so frequently in commercials that it is starting to get old. We already know that the message of this type of commercial is going to be centered on a hot chick or good looking dude, so if you want to use sex appeal and capture people’s attention do something unique and unexpected.

Spamming Netscape for Votes
Social Media

Spamming Netscape for Votes

Muhammad Saleem had an interesting [article](http://themulife.com/?p=592) on how Netscape is starting to become abused and spammed by users. A while back Netscape added a messaging feature that allowed users to send messages to each other, but now it is being used as a method for soliciting votes.

There's More to Digg Than Meets the Eye
Social Media

There's More to Digg Than Meets the Eye

Although the concept of [Digg](http://www.pronetadvertising.com/articles/beginners-guide-to-digg.html) seems very simple, it is actually very complicated. Most people think stories are submitted and the ones that are at the top of the upcoming section are the ones that are going to get promoted to the homepage next.