Ask anyone and the first thing they will tell you about socially driven sites like Digg is that the key to getting on the front page is to have good content. While that is true, others will argue that other elements such as interesting titles and descriptions can be just as important.
Have you ever had something painful happen to you or seen someone in such great pain that you could feel it? Whatever that painful moment might have been the chances are you will never forget about it. For this reason pain can be an effective marketing ploy.
The following picture of an advertisement in Harlem is an excellent example of targeted marketing.
It seems a lot of [commotion](http://searchengineland.com/070208-110711.php) has been created due to a post that Muhammad did on [Why Socially Driven Sites Hate SEOs](http://www.pronetadvertising.com/articles/why-socially-driven-sites-hate-seos.html). Jason Calacanis picked up the story and did a whole [rant](http://www.calacanis.com/2007/02/07/why-people-hate-seo-and-why-smo-is-bulls-t/) on why he thinks SEO is bullshit…
About a week ago Digg made several important changes to the site, which have generated much commentary in the days that followed. The announcement that got the most attention, perhaps unreasonably so, was the Digg Team’s decision to remove the Top Diggers list from the site.
[MyBlogLog](http://www.mybloglog.com) is an essential social networking tool for bloggers to get in touch with their readers as well as other bloggers. The site “enables you to take advantage of your existing presence on the Web and ties it into communities of like-minded readers and authors to add context to the conversations in which you take part.” The potential for you to market yourself through the site, though, reaches beyond that.
Today we did our first ever episode of Rush Hour, our new podacst on Webmaster Radio. Todd Malicoat from Stuntdubl joined us and we mostly talked about Digg, the ethics behind paying Diggers for submissions and why SEOs get a bad rep from the Digg community. We also answered some questions from our readers about targeting different social networks for the best results.
If you look at the list of domains banned by the socially driven news and content behemoth Digg.com, you will find that a majority of them are SEO-related sites. While many people think that Digg has an irrational vendetta against these sites, it’s not entirely irrational, rather it’s simply driven by a mentality of generalizing.
It’s not often that we come across such a perfect case study of what consistent social media traffic can do for your site in terms of site rank, traffic, and exposure. The case study is the rise of [Knuttz.net](http://www.knuttz.net).
In most cases, the decisions that businesses make are based on the return on investment (ROI) they provide. If you spend $10,000 on a marketing campaign you expect to make enough sales to cover your costs as well as have a few bucks left over. It seems that with social media marketing people are saying that there is no ROI when there actually is.
The explosion of web communities has caught the eye of even the most traditional businessmen. The possible benefits of corporate participation in communities have executives chomping at the bit to enter these markets. However, there are inherent risks that can wreak havoc on public relations and brand image if the wrong strategy is pursued.
Have you ever heard the saying big things come in small packages? Honda has a great commercial that represents exactly how big things come in small packages.
People are [trying all kinds of methods](http://www.pronetadvertising.com/articles/latest-digg-payola-exposed.html) to make the Digg homepage but it seems that Kevin Federline has just beaten them all to the punch. Today, a [story](http://digg.com/celebrity/Taco_Bell_president_offers_Kevin_Federline_a_job_behind_the_counter) about Mr. Federline being offered a job at Taco Bell made the homepage and it did extremely with well over 1000 diggs. Here are a few things we all can learn about Digg from Kevin
A few days ago Neil reported on an article that I had written about how a few users were abusing Netscape.com’s site-mail feature to get their content promoted to the home page. While the feature on its own is a great idea, the abuse made it almost unbearable to use. Netscape has announced what appears to be a first step towards combating this problem.
For the fifth installment of the Pimp My Links series we are featuring MyPunchbowl, a web based party planning application. MyPunchbowl makes it easy to put together all the pieces of organizing a party including picking the date, sending invites, managing the catering, purchasing supplies, renting equipment, and more.
Let’s assume that the ratio of referral traffic to social media traffic (by way of social bookmarking and socially driven sites) is 1:10. The question is quite simple actually, but the answer isn’t. Would you rather have 5000 unique visitors from Digg.com or would you rather have 500 visitors from everywhere else on the web?