A few weeks ago Mike Stopforth mentioned in an article that one of his goals before he dies is to drive an Aston Martin. Aston Martin, who was obviously tracking their buzz, saw this and sent Mike an email offering him a day with an Aston Martin. Now, Mike and all the other people that saw this story that are interested in exotic automobiles are now evangelists for life. Aston Martin did not have to do this, as Mike was already an evangelist. But they did and in the process created a little buzz for themselves and also possibly won over a few new customers, or at least future customers.
One good thing that is coming from social media is that it is pushing companies to treat consumers with a higher level of respect. Days when companies can lie to us, cheat us, treat us like crap, or get away with creating crappy products are gone. A few examples we have seen lately include the infamous AOL customer service call and the Comcast technician falling asleep at a customer’s house. Companies that continue to allow these things to spread through social media without managing them will clearly be caught and hung out to dry.
A lot of bloggers feel that the key to increasing their traffic is to get on the Digg front page as often as they can. Most of these bloggers do so by scooping news, writing how to guides or even top 10 lists, but most don’t realize that you have to be careful or else your URL will get banned from Digg.
Links play an important role in search engine rankings which is why webmasters go to great extents to obtain them. Most people think that if you want millions of backward links you have to have a large brand such as [Amazon](http://www.amazon.com), but there are small companies who actually have more back links according to Google, then even Google.com.
Howard Stern is the self-proclaimed “King of all Media.” His radio show reaches tens of millions of people, and has a very strong presence on Comcast’s OnDemand. With this kind on influence, his fitting, yet egotistical tagline makes a lot of sense. Never has it been more true than a few days ago, in his interview with [Heidi Cortez](http://www.myspace.com/heidicortez).
Happy Thanksgiving to everyone from all of us here at Pronet Advertising. We especially want to say thanks to all our readers because without you we wouldn’t be where we are today. We also want to say thanks to all of our families, friends, and colleagues.
Although URLs play an important role for search engine optimization, they also play an important role in [social bookmarking](http://neothoughts.com/2006/08/15/urls-matter-in-social-bookmarking/). One of the most important factors to maximizing your exposure on [del.icio.us](http://del.icio.us) and other social bookmarking sites is the URL of a website.
There has been a great deal of interest in the psychology of customer loyalty and its implications on market strategy. Across industries, loyal customers are seen as a metaphorical “gold mine” and are an essential component of long-term success.
I’m proud to welcome [Ryan Fujiu](http://www.calwineries.com/profile/maverick) to our blogging team at Pronet Advertising. Ryan has been working with [ACS](http://www.acsseo.com) for some time now developing [Calwineries](http://www.calwineries.com/); a social network built around California Wine. Although relatively unknown in the Internet community, he understands how online marketing works.
These days it seems like new social networking websites are popping up like it’s going out of style. The main problem with this is that most of them are being created in the hopes of making the owners rich instead of building a thriving community. Here are the main reasons why most of them fail, and how they might be able to avoid failure:
Last week at [Pubcon](http://www.pubcon.com) I had a discussion with someone on backward links and their importance. His view point was that backward links where only useful for search engine rankings. He also claimed that the context of the links does not matter. I also think links are very beneficial when it comes to search engines, but there is a lot more that can be discovered by analyzing your backward links. Here’s why:
Michael Jordan, David Beckham, and Terrell Owens are all famous athletes that people look up to. If they wear a specific shirt, drink a specific soft drink or even drive a certain car everyone will copy them. No matter what they do people will mimic them in the hopes of looking cool. Because of this, athletes are commonly used in advertisements.
Last week [Text Link Ads](http://www.text-link-ads.com) launched a service called [ReviewMe](http://www.reviewme.com) which competes with [PayPerPost](http://www.payperpost.com). I am not sure how successful ReviewMe will be but their marketing plan has been pretty effective at creating a lot of buzz.
Besides its new people search functionality Wink seems to be a pretty run of the mill social search […]
We’ve seen companies publicly document their startups before, most notably on Bare Naked App, from Carson Systems who by the way is now documenting the sale of one of their businesses, DropSend. The latest one that I’ve been paying attention to is MojoPages. I’ve been reading their blog ever since I came across their videos on Veoh and it is very addicting.
There are thousands of blogging related resources on the Internet which can create an overwhelming experience for anyone looking to get into blogging. Because of this I created a list of blogging resources that I use on a regular basis. Here is a list of 50 blogging resources that can be helpful to any individual and corporation looking to get into blogging or wanting to learn more about it.
[Riya](http://www.riya.com), a visual search company just launched a new visual image search engine called [Like.com](http://www.like.com). A few months ago I did a post on [Riya](http://www.pronetadvertising.com/articles/riya-photo-search-can-be-simpler.html) and how they were making a lot of usability and search engine optimization mistakes. The CEO acknowledged my blog post and said that they were working on fixing these issues with Riya.
Neil and I will be heading to Pubcon in Las Vegas on Monday. Neil is going to be participating in the Ad and Landing Page Site Reviews session on Tuesday so if you’re coming to the conference make sure you check out the panel. Besides that, we’ll be checking out some of the other conference sessions and hanging out at the parties at night. Maybe even sneak in a game of poker or two.
One of the greatest things about political elections is the TV commercials each party plays. You always see one party slandering the other by exposing dark and dirty secrets in hopes of winning the election. …
Blogging looks simple and many people think there is not much to it, but thousands of bloggers are making dumb mistakes everyday. Some of these mistakes seem obvious while others are not so obvious; if you are starting a new blog or even if you have been blogging for 3 years, here are 5 deadly mistakes to watch out for.