Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. In his introduction to SMO, Rohit draws similar comparisons to SEO.
Lately, blog optimization has been catching on like a wild fire. People have been blogging about their increase in search engine traffic due to SEO and others are starting to realize that they need to optimize their blog.
Google and Yahoo have been quietly agreeing to deals that compensate some of the country’s top news organizations for their content and help drive more traffic to their Web sites and that a major shift might be ahead in the relationship between old media and new Internet gatekeepers.
When people think about search engine optimization they think about increasing their traffic from search engines. Most people see it as a good source of relevant traffic and a potential way to increase revenue but there is one major downside of search engine optimization, bad traffic.
Over the last couple of years social media has really taken off and participation is growing at a super fast rate. At any given time there are millions of people writing blog posts or content to put on the web. The minute these people write something and post it, an audience is already there and waiting to read it.
Have you ever heard the saying “dedication is the key to success”? Well, in many cases it is true, if you can show your customers that you are dedicated to all of their needs then there is a good chance that they will keep on paying you.
Today was the last day of our trip and I am on my way home as we speak. We had a fun time at WordCamp, Search Engine Strategies, and all of the parties that went along with it.
Recently I did an email interview with Guy Kawasaki who is a well known blogger, venture capitalist, and an evangelist (not in any particular order). I asked him 12 questions regarding blogging, venture capital, and marketing.
Yesterday Matt Mullenweg asked Cameron and me to give a speech on SEO during WordCamp. Our session was on WordPress and how people can optimize their blog to maximize their search engine traffic.
Has there ever been a time when you made a funny mistake in public? It could have been walking into the women’s restroom instead of the men’s restroom or perhaps confusing a woman for a man.
For the next 7 days, you will probably see light posting on Pronet because Cameron and I are on the road again to San Jose, California. We are going up to northern California for the Search Engine Strategies conference and Wordcamp.
I have been using FeedBurner on this blog and several others for some time now. One thing that FeedBurner has is a lot of options, they do well at explaining what each option does but I wanted to point out some of the ones that I use and think are important.
Staying warm with buzz is as important as the buzz itself. If you can keep it going the effect will keep snowballing. In addition to having a solid product in the first place, you need to also manage your buzz. Managing your buzz well will also help keep it going. One company that’s been red hot with buzz lately is YouTube, let’s take a look at how they are keeping their buzz going.
Lately, more and more companies have been starting blogs because they now know how much it can potentially help their business. It is a great way for a company to communicate with their customers and also respond to and get feedback from them.
BusinessWeek has come out with an article that showcases creative ads that are showing up in strange places. For each ad BusinessWeek gives a brief overview of the campaign and how it was created.
YouTube happens to be one of the most popular sites on the net, yet they haven’t figured out how to make money and no one seems to be interested in purchasing them. With a burn rate of over $1 million per month and no real signs of revenue I can see why not that many parties would be interested.
As a business you deal with vendors that you rely on heavily. So when your vendor does a great job, what do you do? You buy them lunch! This is exactly what one company did to Google; the Cambrian House was so pleased with Google they bought the Googlers 1000 pizzas.
BusinessWeek recently published an article on “The Worlds Best Brands”. They made a profile of the top 100 global brands and included some brief information on each brand as well as their value.
Google Maps has rolled out a new mobile version offering real-time traffic information in 30 US cities. The service also offers directions designed for those who are walking, in addition to driving.
Most car commercials talk about the new and exciting features that the car has. They usually end up being dull and boring which is why we usually have a hard time remembering them. Every once in a while you will see a unique car commercial that is funny and memorable.