In spite of all the claims that Blogging is dead, the numbers show Blogs are still a great way to get your message out there and to gain exposure and credibility in your industry. We’ll get started with some interesting stats on “The State of the Blogosphere” and then I’ll share some tips and advice [...]

A lot of today’s top copywriters got their start in direct mail, broadcasting and catalog pieces.  Back then, the medium was strictly rooted in the “Push” era – we shovel out the content, you take it all in and buy this widget. When the web started coming of age, people realized that they didn’t have [...]

Blogs have almost become as ubiquitous as the internet itsself. With powerful CMS tools like WordPress and Blogger it’s never been easier to start a blog. In past articles I’ve spoken about the need to hire a professional web designer to get a great design or to rely on one of the thousands of free [...]

If you travel much and still need to keep your blog active, you will definitely find these tips useful: they will show you how to post to your blogs from email (and thus from your mobile phone). Of course, you won’t be able to apply those to all types of blogs but generally this is [...]

When was the last time you read your own copy and set about cutting out any words larger than three syllables? It sounds like a drastic measure, but these days, even corporations are starting to see the light: words like synergy, sustainable and assessment are being sliced out in favor of more direct, simplified language. [...]

Adding pictures and graphics to your blog posts is an easy way to enhance your message. Using a Creative Commons picture or stock photo is common, but creating a custom graphic is unique. Not only do custom graphics help you craft the perfect complement to your text and improve “linkability,” but you’ll never get caught [...]

It’s a well known fact that people buy based on emotion.  But more often than not, the kind of copy you read on web pages today talks more about how the company “has helped thousands of satisfied customers” or how the product “saves you hours of time and pays for itself in just one use”. [...]