Blogging is exciting as each great published piece brings you new listeners and builds your community. But is it all about new posts? Is there any way to leverage the power of already written and published content – can it be used to build and strengthen your online presence? Yes, this can be done, and …
You have been working on a writing project for a while now. You thought about the plot and the characters and outlined every part of the story. Then without warning, all of a sudden, you hit a brick wall. The problem arises when your great idea just won’t work anymore and now you’re stuck. Does …
How to use the power of the crowd to translate your content. Need to translate your content? Expanding into new regions and languages can be crucial to sustain growth and optimize your online presence and search results. But traditional translation work is expensive. Why not have your customers do the localization work for you? With …
In many ways it makes as much sense to promote existing content on your blog as it does to create new content. Every site needs its share of new content to be successful, but it’s important to recognize many opportunities available to get more visitors to old content. Here are some of my favorites: Optimization …
Maintaining multi-author blogs is hard but it definitely pays off. A multi-author blog provides the variety of insights, perspectives and blogs. Most feeds in my reader are from multi-author blogs – namely because I enjoy the daily variety they offer. Creating the strong community of guest authors and contributors around your blog is gold: the …
A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback – which has a positive effect: This creates favorable social media context around the brand (and thus makes it “friendlier”); This engages users to promote the company social media profiles (by adding them to friends, …
Whenever I’m starting a new SEO campaign, I always begin with a heart dose of Keyword Research. Well before you touch any Meta data or link building, you need to know what keywords you’re website is going for. This is hardly a new concept, as many SEO pros will tell you that starting a campaign …
Just noticeable difference (JND) describes the marginal difference in a stimulus (compared to a similar stimulus) needed for that difference to be perceived. Also mathematically represented as: That’s a freight train of earth-shatteringness, right? In blogging lingo, it means you can’t just be different from other blogs. You have to be sufficiently different in some …
Blogs. Almost everyone has one (or in my case, three or four), follows one, or wants to create one. With the exception of a select few people who might live under rocks, everyone at least knows what a blog is. It’s like the journal you kept in the fourth grade under your bed, except know …
To those of you who are still wary of allowing your ideas and stories to traverse the web, this one’s especially for you. Today I’ll let you in on a story of a visionary-procrastinator who finally decided to breathe life to his dreams of getting his thoughts and ideas out on the web—welcome to my …
