Blogging is exciting as each great published piece brings you new listeners and builds your community. But is it all about new posts? Is there any way to leverage the power of already written and published content – can it be used to build and strengthen your online presence? Yes, this can be done, and …

Rob Vandenberg

How to use the power of the crowd to translate your content. Need to translate your content?  Expanding into new regions and languages can be crucial to sustain growth and optimize your online presence and search results.  But traditional translation work is expensive.  Why not have your customers do the localization work for you?  With …

Maintaining multi-author blogs is hard but it definitely pays off. A multi-author blog provides the variety of insights, perspectives and blogs. Most feeds in my reader are from multi-author blogs – namely because I enjoy the daily variety they offer. Creating the strong community of guest authors and contributors around your blog is gold: the …

Just noticeable difference (JND) describes the marginal difference in a stimulus (compared to a similar stimulus) needed for that difference to be perceived. Also mathematically represented as: That’s a freight train of earth-shatteringness, right? In blogging lingo, it means you can’t just be different from other blogs. You have to be sufficiently different in some …