You spend thousands of dollars on your site every month. You work day and night to market it properly, but there are a few things about paid search that can still be perfected. The money that you are spending on paid search needs to be used “efficiently.” Why? Paid search often requires the most amount …
If you’re a startup entrepreneur, chances are good that search engine optimization (SEO) is the last thing on your mind. After all, why should you worry about things like keyword phrases and backlinks when there are a hundred other items on your “to do” list, all clamoring for your attention? Unfortunately, this mindset is extremely …
Former Yahoo Site Explorer fans can now rejoice! Although plenty of tears were shed when the program was originally shuttered, it has come back to life in a different incarnation as Bing’s Link Explorer tool. Be aware that the new Link Explorer tool doesn’t offer all the functionality that was available within the former Site Explorer program, but …
It’s not exactly surprising that Google recently made the widely-expected announcement that it plans to convert all existing Google Places pages into Google+ Local pages. So instead of boring you with further details on this transition, I want to jump into the meat of the issue: how this shift affects local SEO best practices. But …
Too many webmasters think of SEO in terms of things you do after a website is created, whether that’s optimizing specific on-page variables in order to maximize the odds of being ranked for particular keywords or the process of soliciting backlinks from qualified sources to power off-page SEO. However, ignoring the important role that your …
So you just saw a big jump in your natural search result rankings? Congratulations, that’s great news! But before you start patting yourself on the back for having all your hard SEO work pay off, it’s important to remember that just because your natural search rankings changed, that doesn’t necessarily mean that your results can …
Looking for a new tool that will help you get the most out of your SEO campaigns? Consider any of the following programs that we use at Single Grain in order to maximize the efficiency of our SEO activities and our general productivity: Keyword Research Tool #1 – Google Adwords Keyword Research Tool Although the …
Hundreds of thousands of webmasters have created Google Webmaster Tools accounts for the sole purpose of receiving information on the status of their sites from the web’s search giant – and now, these loyal users have been rewarded with a series of changes designed to make the service even more effective. On April 24th, 2012, …
Though the Google Analytics asynchronous tracking code isn’t technically all that “new” (considering its initial release date of 3/22/2010), plenty of webmasters whose websites were operating before this launch date never made the extra effort to switch from the ga.js version to the asynchronous code. In fact, these webmasters are missing out when it comes …
While there are plenty of great articles on the Search Engine Journal website that dissect current SEO best practices and provide excellent recommendations to current webmasters, all the advice in the world won’t make a difference in your website’s success if you don’t understand the terminology that’s being used in the first place! So if …
