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Bharati Ahuja | WebPro Technologies | @webprotech

+Bharati Ahuja is founder WebPro Technologies India, SEO Trainer and Speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant. Follow her on twitter @webprotech

Content is King But the User is the Emperor

Many years ago, Google stated ten points on their Corporate Philosophy page - they were as follows: Focus on the user and all else will follow. It’s best to do one thing really, really well. Fast is better than slow. Democracy on the web works. You don’t need to be at your desk to need an answer. You can make money without doing evil. There’s always more information out there. The need for information crosses all borders. You can be serious without a suit. Great...

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SEMPO Shows A Decline in SEO Spendings In 2011 (Should Be Good News for All)

This article is based on the data made available by the SEMPO State of Search Marketing Report 2011, published by Econsultancy. The SEMPO Report  is based on a global online survey of more than 900 companies and agencies  from 66 different countries, from marketers across a range of business sectors and types of agency. (The graph shown below is also available in the report) The report is exhaustive and supplies...

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SERPs As One Of The Factors For Measuring The Success Of The SEO Campaign In The Long Run

We SEOs know that once the client signs the SEO Contract – The expectations are: Page 1 Position 1 ranking on the search  engines and Loads of target traffic with conversions taking place regularly. But, we also know that when we start  working on an SEO campaign, we follow a certain procedure for on-page and off-page factors - and after  regular monitoring and measuring of the analytics, we try to achieve...

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SEO Is More Important And More Needed Than Ever Before

The moment there is an update in the search engine algorithms, the pessimists in the SEO industry (and the ones who do not understand the true meaning of SEO) do not miss an opportunity to declare SEO as dead. The last few algorithmic updates have raised the same kind of false alarm by some from the SEO industry. Before I start to write why SEO is more important and more...

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Why Should Long Tail Keywords Be Targeted First?

Plan – Prioritize - Progress Keywords are the foundation on which the whole structure of SEO is based on. The user searches in the keywords and the search engines execute their search algorithms on the basis of these keywords. Hence, the selection of keywords and keyword research is what the SEO journey starts with. The main objective of ranking high on organic search and thereby getting targeted traffic can be achieved much faster by targeting the...

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The Main Takeaways From CAS 2011-The Power Of Digital And Mobile Marketing In Asia

Click Asia Summit was recently conducted in Mumbai – India (from the 20th January 2011 to 23rd January 2011) focusing on digital and mobile marketing in Asia. Asia is undoubtedly a large market and a growing market with people who are fast adopting and adapting to the E-commerce, M-commerce and the social media worlds on personal and professional...

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The Future Of E-Commerce And Online Business

We all know that the Internet has become the lifeline of any business. The simplest definition of Business is - Any activity or transaction which involves the exchange of goods and services with an objective of earning an income by making a profit. If this very transaction is executed over the internet it is called E-commerce. The current trends show that the use of the Internet, smart phones and the confidence of the people in using...

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The Integration Of SEO, Social Media, the Mobile Web, Ecommerce And Our Lives

A decade back, everyone wanted a website in order to get a leg up on the rest in their industry. But with limited bandwidth, dial-up connections and hefty budgets required for web solutions, this presence was the privilege of a few companies and individuals. Of course having a website was not enough in of itself; it had to be discoverable by your potential customers in order to give some return for the effort, time and...

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Educating The Client About SEO Is The Best Way To Recover The Reputation Of The SEO Industry

Just the other day I came across a discussion regarding the The SEO Industry's Reputation Problem on Sphinn.com. After going through the discussion, I strongly feel that if the reputation of the SEO industry has been tarnished by people who call themselves SEOs despite not having any knowledge or experience in anything search-engines-related, then the responsibility of bringing back the reputation and making the industry more respect...

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The Google Analytics Metrics That Help You To Monitor The SEO Progress And Also Calculate The ROI

Google Analytics cannot be ignored by any SEO or for that matter any web marketing professional. Google introduces this application which is offered for free by Google as – “ Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google...

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