The challenge for every website owner is to keep their websites updated with quality content catering to all search options. SEO 2012 is all about Content Creativity , Content Excellence and Content Marketing . The main focus is on creating unique content in all forms – images, videos, infographics, text, audio, etc. Google has focused …
Many years ago, Google stated ten points on their Corporate Philosophy page – they were as follows: Focus on the user and all else will follow. It’s best to do one thing really, really well. Fast is better than slow. Democracy on the web works. You don’t need to be at your desk to need an …
This article is based on the data made available by the SEMPO State of Search Marketing Report 2011, published by Econsultancy. The SEMPO Report is based on a global online survey of more than 900 companies and agencies from 66 different countries, from marketers across a range of business sectors and types of agency. (The …
We SEOs know that once the client signs the SEO Contract – The expectations are: Page 1 Position 1 ranking on the search engines and Loads of target traffic with conversions taking place regularly. But, we also know that when we start working on an SEO campaign, we follow a certain procedure for on-page and …
The moment there is an update in the search engine algorithms, the pessimists in the SEO industry (and the ones who do not understand the true meaning of SEO) do not miss an opportunity to declare SEO as dead. The last few algorithmic updates have raised the same kind of false alarm by some from …
Plan – Prioritize – Progress Keywords are the foundation on which the whole structure of SEO is based on. The user searches in the keywords and the search engines execute their search algorithms on the basis of these keywords. Hence, the selection of keywords and keyword research is what the SEO journey starts with. The …
Click Asia Summit was recently conducted in Mumbai – India (from the 20th January 2011 to 23rd January 2011) focusing on digital and mobile marketing in Asia. Asia is undoubtedly a large market and a growing market with people who are fast adopting and adapting to the E-commerce, M-commerce and the social media worlds on …
We all know that the Internet has become the lifeline of any business. The simplest definition of Business is – Any activity or transaction which involves the exchange of goods and services with an objective of earning an income by making a profit. If this very transaction is executed over the internet it is called …
A decade back, everyone wanted a website in order to get a leg up on the rest in their industry. But with limited bandwidth, dial-up connections and hefty budgets required for web solutions, this presence was the privilege of a few companies and individuals. Of course having a website was not enough in of itself; …
Just the other day I came across a discussion regarding the The SEO Industry’s Reputation Problem on Sphinn.com. After going through the discussion, I strongly feel that if the reputation of the SEO industry has been tarnished by people who call themselves SEOs despite not having any knowledge or experience in anything search-engines-related, then the …
