AboutWith over 14 years of successfully building companies, including building his first company at the age of 22, Alexander is an experienced entrepreneur with hands-on traditional and digital marketing experience in several diverse industries. Alexander has consistently leveraged his background in technology development and sales to inform and influence his marketing decisions. As a digital marketing expert, he has extensive experience with website design and development, search engine optimization, pay-per-click and display advertising, mobile app development and marketing, and lead generation. Alexander also created the Conversion Architecture system for website design; Conversion Architecture is a skeleton upon which all inSegment-built websites are designed to maximize the user experience and ultimately, conversion driven by the site. Currently the President of inSegment, Inc., a Boston-based digital marketing and advertising agency, Alexander is a graduate of Babson College, where he earned a B.S. in Entrepreneurship.
I’m Awesome At:
SEO, International SEO, Mobile SEO, Local Search, PPC, Display, Entrepreneurism, Agency
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