Every time I hear the phrase “content is king,” I cringe. That phrase is probably the second most over-used cliche in the SEO industry—right behind “SEO is dead.” Yet, they both have something in common: They’re not right, but not completely wrong, either. SEO has certainly evolved over the last decade and that likely will …
Stoney deGeyter is the President of Pole Position Marketing, a leading online marketing strategy company helping businesses improve their online presence since 1998. Stoney is a frequent speaker at website marketing conferences all over the US, and has published hundreds of helpful SEO, SEM and website marketing related articles. If you're looking to velocitize your web marketing, Stoney and Pole Position Marketing are the crew you need. Follow me at @StoneyD, and @PolePositionMkg.
Latest posts by Stoney G deGeyter (see all)
- The Message or the Messenger: What Makes SEO Successful? - October 8, 2012
- Things People Shouldn’t Say About Your SEO - September 20, 2012
- 10 Tools to Tell What’s Hot Today (Right Now Even)! - August 30, 2012
Articles by Stoney G deGeyter
Everybody thinks their SEO is the best. Guess what? It’s not. Not yours, not mine, not anybody’s. I didn’t say your SEO strategies aren’t good, but there is always room for improvement. In light of that, here are some things you don’t want someone to say about the SEO on your website. Bad SEO Thoughts… …
Are you afraid that you’re missing out on an important event? Concerned that you won’t know what’s being discussed around the water cooler tomorrow? Worried that something is happening in the world right now that you don’t know anything about and that you’re missing out on some very lucrative keyword opportunities? Worry no more! Here …
There is a lot more to optimizing a page of content than just having an SEO research and throw in a bunch of keywords. The SEO “review” of content should be just one of the many steps in producing good, relevant, keyword-focused, and user-friendly content for your website. Personally, I like to make sure that …
Not too long ago, I was wrapping up several hours of consulting when something amazing jumped out of my mouth. I almost immediately cringed when I said it because it’s one of those things that backs you into a corner. It’s kind of like a prophet wondering if his prophesies will come true or not. …
In a recent post, I provided a list of 10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy. That post barely scratches the surface of conversion optimization tips that you can implement to build a more user-friendly site that out-converts your competitors, but those tips are all fairly easy to implement, and it gives you …
If all our clients considered conversions to be as important as top search engine rankings, I think I would pass out. Or pass the beers! Unfortunately, conversion optimization takes a back seat to the age-old question, “Where are my rankings?” What businesses should be asking is, “Where are my conversions?” To paraphrase James 2:20, “But …
A while back I wrote about the need to have a search engine friendly website before worrying so much about having a search engine optimized site. I want to expand on that point here and to look at what exactly constitutes a search engine friendly Web page. Strong URL Many argue about the value of …
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the techno-mumbo-jumbo away and what you’re left with is concepts of how to motivate search engines to pay attention to your site and apply the right amount of “value” to it …
In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities and personas: Persona = motivation (what the visitor needs, why they are on your site) Personality = temperament (how they navigate, what they need to see or read to find …
