You may have noticed that Google makes it easy to set up an AdWords campaign, but not so easy to get a return on your investment in pay-per-click. There are a lot of levers you can pull in your AdWords campaign to influence results. Here are eight ways to optimize your AdWords campaign for better …
If you’ve been advertising with Google AdWords for a little while, you probably have a handle on the basics of Quality Score: what it is, what it does, how it’s calculated, and how it affects your campaign performance and costs. If you don’t fully understand the fundamentals of Quality Score, there are plenty of beginner …
Contextual advertising is targeted advertising that typically occurs on a banner or pop-up ad on a website. Contextual ad systems target advertising to a specific user based on the keywords on the page he or she is visiting (hence, the context of the ad comes into play). Search engine advertising is also a form of …
Google’s been busy with AdWords this summer, launching a number of new features. Here’s a wrap-up of six of those features as well as Google’s new advertising news website. AdWords Campaign Experiments (ACE) This tool, which is currently in beta, lets you test and measure changes to your keywords, your AdWords bidding, ad groups and …
Photo src If you’re an AdWords advertiser, chances are you’ve heard the expression “Google slap.” Maybe you’ve even known someone who has been Google slapped or you’ve been Google slapped yourself. A Google slap can mean one of two things: Google has deemed your ad and associated landing pages of such poor quality it has …
If you are relatively new to PPC marketing, it’s a good idea to consider taking an online course. There are quite a few of these courses being offered, and unlike your typical blog entry or news article, they provide a comprehensive overview of paid search advertising. Another benefit is that many of the courses offer …
Regardless of which candidate you supported in the January 19 special election to fill the seat vacated by Massachusetts Senator Edward Kennedy, there is one thing that should make Internet marketers proud: The first poll to correctly predict the election outcome was a social media poll published on Thursday, January 14. Traditional polls were showing …
