Online marketing is full of opportunities. It’s part of what makes it exciting. With so many ways to get the word out, it’s all too easy to launch straight into a digital campaign and see what sticks. While there’s merit in being open to different ideas, a little planning can give your campaign a much …
As online users become more savvy and increasingly reject direct and invasive advertising techniques, content marketing is becoming ever more important. It’s a key way to engage customers and spread brand awareness. Creating content that is both relevant and valuable to its target audience is at the very heart of effective content marketing. This can …
SEO can be divided broadly into on-page and off-page optimization techniques. Simply put, on-page optimization is concerned with everything that can be done to boost your ranking in the search engine results pages (SERPs) on the webpage itself. Off-page optimization deals with aspects that take place elsewhere such as the quality and relevance (though not these …
Small screens increasingly equal big business. Many experts predict that mobile searches will overtake those undertaken on desktop PCs by 2015. In some parts of the world that tipping point has already been reached. In India mobile searches outnumbered static searches for the first time in August 2012, according to StatCounter’s global statistics. In China …
Mobile search is big news everywhere. According to Google, mobile searches quadrupled in the United States last year. “Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one seventh of your resources into mobile?” asked Google’s Head of Mobile Advertising Jason …
Pay-per-click or PPC is one of those tried-and-tested marketing strategies that can get fast results. However, two-thirds of international businesses are failing to take advantage of it, according to the World Federation of Advertisers. Is yours one of them? Global marketing offers great opportunities to companies and entrepreneurs. The competition for keywords is lower, with …
The Internet has, of course, permanently changed the way many businesses operate. The Web has opened up a host of opportunities, but the rapidly changing nature of this particular beast can make it feel like you’re building foundations on sand. Just as businesses come to terms with SEO, localization, and a variety of inbound and …
The rise of social media shows no sign of slowing. In fact eMarketer predicts that there will be a massive 1.43 billion social network users this year, which represents a 19.2% increase over 2011′s figure. To put things in perspective, that’s a fifth of the world’s total population. There are signs that some developed nations …
Traditional “outbound” marketing techniques, such as advertising and telemarketing, involve reaching out to potential customers and grabbing their attention. Inbound marketing involves creating quality content that will bring your customers to you. This can be challenging enough in your own native language. When dealing with multiple languages online, there are even more things to consider. …
Global domination. This is what appears to have been Facebook’s goal in 2012, according to the World Map of Social Networks, which is based on both Google Trends for Websites and Alexa. It would be difficult to describe differently the success of a company which holds the lead in 127 out of 136 countries. In …
