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Christian Arno | Lingo24

Christian Arno is the founder of professional translation services provider Lingo24. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV and World Bank. Follow Lingo24 on Twitter: @Lingo24.

Optimizing for Search Engines: By Language or By Country?

When it comes to targeting search engines to reach international markets, we're going to have to do things a little differently. As we expand our horizons we begin to form connections with those who not only speak different language but bring a whole set of different cultural expectations to their business dealings online. There are two broad approaches to meeting the needs of our international customers. The first option is to focus on languages. Alternatively, we...

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How to Manage Twitter Multi-Language Accounts

One Twitter out of two is written in a language other than English. In the digitally globalized third millennium, whatever your content is, tweeting it in just one language is not enough any more. This is especially true if you are a brand. As a matter of fact, international branding finds in Twitter a key tool, now more than ever, since Twitter has launched brand pages for business users. Thanks to the new, larger...

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How To Create SEO-Friendly Content

Getting your voice heard on the internet is never easy. It can be like setting up your soapbox on a crowded street, and waving frantically to get passers-by to pay attention. You might be an expert in your chosen topic, with pearls of wisdom to dispense on X particles or Z-list celebrities, but how do you get people to stop long enough to listen? The answer is finding the right balance between SEO-friendly content and readability. ...

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Tricks with Anchor Text-Rich Links for Foreign Language Internet

Competition for domain names and search engine dominance in the English language web is stiff – for SEOs, climbing the search rankings with a new website can be like trying to get a job in an economy where there are 100 equally qualified applicants going for every position (which I’m sure many of you can relate to!). The good news is, competition isn’t so tough in the foreign language internet (and if you’re asking right now...

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Everything You Need to Know about Baidu SEO

Last month, Chinese search engine giant, Baidu, announced a 95% surge in profit. It attributed this spike to its ever-increasing popularity. And not only is it making good money, it’s one of the few search engines to topple the almighty Google in terms of popularity, with a mammoth 84% market share in China. With over 444 million Chinese-speaking Internet users and fast-moving technology, growth in Chinese use online has also surged, by almost 1,500%. In...

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5 Tips for Managing Social Media Campaigns across Multiple Languages

In the context of the current social media boom, e-marketers may be surprised – if not shocked – to learn that the majority of companies are not taking social media communication channels very seriously...or at least not yet. As Econsultancy's ‘2010 Social Media and Online PR’ report found, 40% of the companies have “experimented with social media but not done much”, while only 26% of the business respondents said their senior managers were eager to...

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Google+: Five Things for e-Marketers to Consider

With the launch of Google’s latest much-hyped social network, companies lucky to get an invite were quick to jump on the bandwagon, only to find their profiles closed down a week later. The reason? Google engineers are asking businesses for patience, saying they want to test the waters with individual users before diving into the murky ocean of brand advertising and digital marketing. Fair enough, as long as this means...

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The Value of Multilingual Online Marketing Campaigns in Domestic Markets

Whether you are an SEO expert or a business owner, you must have by now seen astounding examples of the potential of foreign language internet marketing to augment sales and increase business presence in overseas markets. While the need to address consumers in other countries in their mother tongue has become a well-established maxim for many an e-marketer today, there are consumer groups in domestic markets whose cultural and linguistic...

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The International Importance of Mobile Search

Mobile search marketing is perhaps the biggest growth area in digital marketing right now, and there’s a good reason for that. The foreign language internet is the future of ecommerce – online businesses are coming to discover that it’s no longer enough to just target one country or language, if they want to continue to grow, they need to expand beyond a limited target market to reach everyone in the...

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Eight Tips for Monitoring Brand Reputation across Languages

With native English speakers comprising only 22% of all internet users, and evidence showing that 85% of online consumers require information in their native tongue to make an important purchase, there’s a strong case for expanding your online reach across multiple languages. The return on investment for every dollar spent on localization is estimated at $25 USD, according to a 2007 study by the Localization Industry Standards Association, which...

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