When Facebook announced the Fan pages, there were a number of mixed reviews. Some where hailing it and its integration to the new advertising platform and some hated it – claiming it was turning Facebook into Myspace. Whatever your stance is, here are 6 reasons you need to make a Facebook page for your website or company now.
1. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing. However, some Fan pages are not behind a login and thus search engines can index the page. Hopefully, people will stumble on the result in SERPs, visit the Facebook page, and then get to your site via the link (see reason #2).
2. Pages include links. Because the pages are public, you can get some nice facebook.com link credit. You can’t use an anchor text, but hey, it’s free.
3. Send “updates to fans”. One of the greatest features is that you can send “updates” to fans whenever you want. It’s a nice way of building a database of interested users. Send messages about new products, updated website, etc.
4. You control the page. Making the page before a Fan or a competitor is critical. You want to be able to send the messages, edit or remove sections, and control the information to an extent.
5. News feed. When a someone joins a Fan page, it’s published in their News feed for all their to read (unless they have turned this off). It makes someone joining your Fan page somewhat viral.
6. It’s free and easy. Making a Fan page takes just a few minutes – add some information, URL, and upload the logo and you’re done. You can make your page
here.
Dave Rigotti is the owner of Freezing Hot, an internet marketing company which specializes in seo and paid search management for small businesses.
I have made a website for used cars and bikes http://www.motors.pk and its fan page at: http://www.facebook.com/motorspk. I have tried to implement best practices and its going good. Any suggestions and comments r welcomed. thanks..
@Fenton..
You can put your facebook page link in your website with a title “follow us at facebook” or something like that.. Also invite your friends to your facebook fanpage.. and if you are willing to spend some money, then you can use facebook ads to promote your fan page..
Thank you for the article, i made one for my web site HOBOSAUCE.COM we make some pretty awesome funny tshirts. here is the fan page: http://www.facebook.com/pages/hobosauce-shirts/…
i will add you if you add me!
Hi,
I will see if has effect:
Become fan my page: http://www.facebook.com/pages/downloadsoftfreec…
10x
Thank you for your article! We love having our Maslany Walker Interior Design, Inc. fan page. Please become a fan…
http://www.facebook.com/home.php?#!/pages/Masla…
great post
How do I link my page to emails with a facebook button?
how did you create or find the link to the page to give to people? I can't find out where that is.
This is great.
Thanks for this.
Help me spread the word about Laura Gordon Photography- Be sure to become a fan!!!
http://www.facebook.com/pages/Ruther-Glen-VA/La…
Need a custom fan page? We create custom fan pages, and can send thousands of targeted fans to your page: http://www.FanPageHookup.com
Need fans? We can add thousands of fans to your fan page. http://www.FanPageHookup.com
Thanks for some great tips! Cheers Ted.
I started an add, not for a business just to see how many people would like it. Fb keeps sending me these notifications that I need to spend 50 dollars a day to expand on my add. Why would I do this? Does Fb pay you for each fan you get??????????????
wow great news and article is so nice on this topic .What I nice way to start my day! Your site was the first I stumbled into and you have great content all wrap up in a nice package ready for me to take away. Great! Following you is a must! Can there be more ideas?.
because <:(
When I was looking for a compelling reason to create a FaceBook fan page, this article was one that helped me make up my mind. I didn't realize that pages are public (reason #1) nor had I considered they had any SEO value (reason #2). I'm glad this post was still here (and I can see others are still making use of it, too). I've included it as a reference in one of my recent blog posts and in an EzineArticles submission.
You can’t use an anchor text, but hey, it’s free.
You can’t use an anchor text, but hey, it’s free.
what if I deactivate my account and then activate it a week later will I lose my fan page information or administration priviliges?
Great post Dave. Still relevant today!