Nov 12 2007

Why You Need to Make a Facebook Fan Page for Your Website NOW!

When Facebook announced the Fan pages, there were a number of mixed reviews. Some where hailing it and its integration to the new advertising platform and some hated it – claiming it was turning Facebook into Myspace. Whatever your stance is, here are 6 reasons you need to make a Facebook page for your website or company now.

1. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing. However, some Fan pages are not behind a login and thus search engines can index the page. Hopefully, people will stumble on the result in SERPs, visit the Facebook page, and then get to your site via the link (see reason #2).

2. Pages include links. Because the pages are public, you can get some nice facebook.com link credit. You can’t use an anchor text, but hey, it’s free.

3. Send “updates to fans”. One of the greatest features is that you can send “updates” to fans whenever you want. It’s a nice way of building a database of interested users. Send messages about new products, updated website, etc.

4. You control the page. Making the page before a Fan or a competitor is critical. You want to be able to send the messages, edit or remove sections, and control the information to an extent.

5. News feed. When a someone joins a Fan page, it’s published in their News feed for all their to read (unless they have turned this off). It makes someone joining your Fan page somewhat viral.

6. It’s free and easy. Making a Fan page takes just a few minutes – add some information, URL, and upload the logo and you’re done. You can make your page
here.

Dave Rigotti is the owner of Freezing Hot, an internet marketing company which specializes in seo and paid search management for small businesses.

Written By:

Dave Rigotti

More Posts By Dave Rigotti

oak bar stool

You can’t use an anchor text, but hey, it’s free.
CoachNotes

When I was looking for a compelling reason to create a FaceBook fan page, this article was one that helped me make up my mind. I didn't realize that pages are public (reason #1) nor had I considered they had any SEO value (reason #2). I'm glad this post was still here (and I can see others are still making use of it, too). I've included it as a reference in one of my recent blog posts (http://bit.ly/duhkNU) and in an EzineArticles submission.
nitin

wow great news and article is so nice on this topic .What I nice way to start my day! Your site was the first I stumbled into and you have great content all wrap up in a nice package ready for me to take away. Great! Following you is a must! Can there be more ideas?.
andreatrnqaolcom

I started an add, not for a business just to see how many people would like it. Fb keeps sending me these notifications that I need to spend 50 dollars a day to expand on my add. Why would I do this? Does Fb pay you for each fan you get??????????????
Yorkshire Web Design

Thanks for some great tips! Cheers Ted.
FanPageHookup.com

Need a custom fan page? We create custom fan pages, and can send thousands of targeted fans to your page: www.FanPageHookup.com
Laura

Help me spread the word about Laura Gordon Photography- Be sure to become a fan!!!

http://www.facebook.com/pages/Ruther-Glen-VA/Laura-Gordon-Photography/179077669585?ref=mf
Online Dating

This is great.

Thanks for this.
paul

How do I link my page to emails with a facebook button?
spalover

great post
Monika Maslany

Thank you for your article! We love having our Maslany Walker Interior Design, Inc. fan page. Please become a fan...
http://www.facebook.com/home.php?#!/pages/Maslany-Walker-Interior-Design-Inc/111234035560845
hobo

Thank you for the article, i made one for my web site HOBOSAUCE.COM we make some pretty awesome funny tshirts. here is the fan page: http://www.facebook.com/pages/hobosauce-shirts/109173865784091

i will add you if you add me!
hi i am miley cyrus

because <:(
Renee

how did you create or find the link to the page to give to people? I can't find out where that is.
downloadsoftfree

Hi,

I will see if has effect:

Become fan my page: http://www.facebook.com/pages/downloadsoftfreecom/10150114083535302

10x
Terry

How does one add more information to the info panel on the left of a Facebook fanpage. When I try to edit the info area, I'm only given the option of adding a 'founded' date. I would like to add more details like a web address, contact phone number etc.
Larry Green

How does one acquire fans expeditiously, without imposing on folks?
Andrew

Great post. I'm now realizing the importance of social media in promoting my business despite earlier resistance. Thanks for this post and the link to make it easy. I literally clicked the link, and came back to post this comment. Thanks
clhmedia

great stuff... does anyone know a way to automatically have stuff written on my personal wall be sent to my fan page?
Niall Power

Nice piece David great synopsis of the reason to have a Facebook Fan page, I have emailed the article to a few friends and added it to my websites social networking news. Thanks Niall
lana

Hi,

I'm trying to create a link to my business page on facebook, from my website. You cannot create a "badge" on a business page. How do I do this?

thanks,
Lana
Facebook SEO

This is completely true. Facebook and SEO for Facebook is becoming a bigger factor in success of a business.
Bruce Bellott

I also need to know ASAP if there is a way to turn my existing page (almost 5000 friends!) into a fan page so that I DONT lose my existing ‘friends’! Is there a way????
Kim Virrueta

Unfortunately, there is no way to "migrate" your personal profile friends in one fell swoop to your new fan page. That would violate people's ability to pick and choose which pages to become fans of...and Facebook is all ,about "friending" and "fanning" right?

That said, the best way for you to go about doing this is to create your fan page and once it's done post a message on your personal profile wall to your 5000 friends inviting them to join. You can also follow up in a week by going to your inbox and sending a mass message to your 5000 friends, inviting them to join your new fan page (don't forget to include a link to your fan page in every communication you send). If this is a special interest type of fan page, don't expect every one of your friends to be interested enough to join. However, you can entice them to see what it's all about by offering something for free (a free eBook, written "report" or video) to peak their curiosity.

Hope it works out well for you! Let us know how it goes :-) Oh, and don't forget to make a fan badge for your blog site and web site so that others can click in and join your fan page from those places! It's free and Facebook provides you with the HTML code and everything!
John

Hi,
Thanks for the informative article. It inspired me to create our fan page at http://www.facebook.com/pages/Soni-Motors-Thailand/268547739016. I would love any feedback on how to make it sticky so customers and fans can attract other fans. Are there any other auto dealer fan sites that have been done well.

Thanks,
Regards,
John
Tech Maish

It is very difficult for me to increase friends on my fan page. But i am trying.
Hope i will complete 1000 friends.
D

I also need to know ASAP if there is a way to turn my existing page (almost 5000 friends!) into a fan page so that I DONT lose my existing 'friends'! Is there a way????
Penny

does anyone know how to get the BECOME A FAN LOGO on their business facebook page
Jordan Foutz

Additionally, it is important to consider the keywords you post in your updates. Indexing and ranking for your most highly targeted keywords is something you'll want to do.
Erik

Is there any way to know who created a specific fan page? For example in groups it's clearly stated who is officer, admin etc. However that is not the case with fan pages - but is there a way to find out anyway? Withouth asking on the discussion board and hope that he, or she, reveals himself?
Bulk Sms Software

I couldn't get a single site offering assistance on how to add customize Fan Page badge to integrate to my webpage..Can anyone help me out..

Thanks
Cheers!
My Phososhop Desings

There's an APP for that,,,, go to Applications in Facebook and Look for the Like Button ( or do a search) you aren't allowed to have a Fan Box until you reach a certain number.
Tyra

Hi,

I was wondering if anyone has figured out how to see exactly when a fan joined your Facebook page.

Thanks & God Bless!
www.facebook.com/nubranchliving
ctbruin

The link to my business Facebook page is lengthy and drawn out with numerous characters. How do you get the link to be simply: "www.facebook.com/mybusiness"? I see a lot of businesses have them, but if I cut and paste the URL from the browser, it's about 100 characters. Looked all over and can't seem to figure this out. Thanks!
Rajesh Kanuri @ TechCats

Wil create one for my blog right now..
Banana Slug

Hi All,

Thanks for the many good comments and questions. We have a FB page for our children's eco-band. (My personal name is Monica, by the way.) It seems so weird to me that the page won't let me "see all" of the fans. I mean they are our fans, right? I know I can't search for people (like a personal page can) but why can't I even see our fans?

Any ideas? Or ideas of how to change this?

Thanks so much.
http://www.facebook.com/pages/Banana-Slug-String-Band/161689565850#/pages/Banana-Slug-String-Band/161689565850?v=wall
Helen Cawte

I have created a fanpage for my wedding photography business http://helencawtephotography.com and http://www.facebook.com/home.php#/pages/Helen-Cawte-Photography/159834936072?ref=ts BUT how do I make a facebook logo link that I can put on my website linking back to my fanpage??
@seemasugandh

1. you create a link to your facebook fan page like you would any other hyperlink. throw an "a href" in.

2. the fan page helps when you have over 5000 friends... the limit on a regular page
Jawad Khan

I have made a website for used cars and bikes http://www.motors.pk and its fan page at: http://www.facebook.com/motorspk. I have tried to implement best practices and its going good. Any suggestions and comments r welcomed. thanks..

@Fenton..
You can put your facebook page link in your website with a title "follow us at facebook" or something like that.. Also invite your friends to your facebook fanpage.. and if you are willing to spend some money, then you can use facebook ads to promote your fan page..
Fenton

I've established a site for our business already. How do I have people become "fans"? The process is a mystery...