When Facebook announced the Fan pages, there were a number of mixed reviews. Some where hailing it and its integration to the new advertising platform and some hated it – claiming it was turning Facebook into Myspace. Whatever your stance is, here are 6 reasons you need to make a Facebook page for your website or company now.
1. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing. However, some Fan pages are not behind a login and thus search engines can index the page. Hopefully, people will stumble on the result in SERPs, visit the Facebook page, and then get to your site via the link (see reason #2).
2. Pages include links. Because the pages are public, you can get some nice facebook.com link credit. You can’t use an anchor text, but hey, it’s free.
3. Send “updates to fans”. One of the greatest features is that you can send “updates” to fans whenever you want. It’s a nice way of building a database of interested users. Send messages about new products, updated website, etc.
4. You control the page. Making the page before a Fan or a competitor is critical. You want to be able to send the messages, edit or remove sections, and control the information to an extent.
5. News feed. When a someone joins a Fan page, it’s published in their News feed for all their to read (unless they have turned this off). It makes someone joining your Fan page somewhat viral.
6. It’s free and easy. Making a Fan page takes just a few minutes – add some information, URL, and upload the logo and you’re done. You can make your page
here.
Dave Rigotti is the owner of Freezing Hot, an internet marketing company which specializes in seo and paid search management for small businesses.











Comments
95 responses so far ↓
Mark on Nov 12, 2007 at 3:55 pm
good post, we are discussing it on (where else?!) the FacebookEconomy.com fan page:
http://www.facebook.com/profile.php?id=8431870131&ref=mf
TJ Max on Nov 12, 2007 at 4:18 pm
Links are link condomed which is like having pagerank flirtations with a plastic Google Babe.
DJ Nelson on Nov 12, 2007 at 4:58 pm
Thanks for pointing out this feature as I hadn’t noticed it yet but I sure will be glad when marketers “get” facebook. Maybe one day they will but for now I’ll just sit back, watch, and shake my head.
CVOS man on Nov 12, 2007 at 5:36 pm
Excellent idea, I took your advice and started my profile. It was a simple process that took 5 minutes.
Link Building Pro on Nov 12, 2007 at 6:51 pm
Darn, I might just have to break down and do something on Facebook. Too many social sites, not enough time.
VitaiminCM on Nov 12, 2007 at 11:06 pm
Great idea. I just set one up for my site.
http://www.facebook.com/profile.php?id=6870683599
I have to flesh it out a little bit, but I think it will be helpful.
Mark Fulton on Nov 13, 2007 at 12:35 am
Great news! This seems like it’s an excellent opportunity to promote a blog. I have set up a page for mine, DotSauce Domain News:
http://www.facebook.com/profile.php?id=20233591656
I don’t really like the link text “Add to My Products” as a way of being a fan on my page… but hopefully people will catch on.
Jab on Nov 13, 2007 at 5:54 am
With a little help of my friend Mark,…I made it through the setup process and started my own. http://www.facebook.com/profile.php?id=6284308996
Tuni&G on Nov 13, 2007 at 4:44 pm
Great idea thanks for the tips. already setup mine at
http://www.facebook.com/profile.php?id=14198525061
3daysleep on Nov 13, 2007 at 4:47 pm
Thanks for posting this article, have created mine
http://www.facebook.com/profile.php?id=5731108429
The City Desk on Nov 14, 2007 at 1:44 pm
What’s better though? A group or a fan page? I went the group route, because I’d like the people who write for my weblog-fiction-type-thing to also be able to writer their own content over there-
http://www.facebook.com/group.php?gid=5350508753
Dave Rigotti on Nov 14, 2007 at 1:54 pm
Wow, thanks for the great response everyone.
I think pages and groups need to be ran together. Group is well, a group and a page is an endorsement/testimonial.
letrodectus on Nov 14, 2007 at 4:48 pm
wow! thats awesome, thanks for the info, gone making one for my blog :)
Seni Thomas on Nov 15, 2007 at 11:13 am
Dave,
Interesting thoughts. Personally I believe that the most powerful aspect of Fan Pages is to create conversation conduits with consumers. Although, I agree with some of your points I feel that you are still taking a destination stance vs. a conversation hub.
Here are my thoughts more fleshed out:
http://senithomas.wordpress.com/2007/11/13/facebook-fan-pages-guide-destinations-vs-collaborative-conversation-spaces/
Elpie on Nov 17, 2007 at 9:35 am
Working with the development of free, open source software brings challenges in community building. I wasn’t convinced that facebook would be a useful tool, but got talked into it.
Mambo, the CMS, has created its page (http://www.facebook.com/profile.php?id=14050715716) and now also has a group. It will be interesting to see if the work involved in upkeep is outweighed by the advantages to facilitating community building. Of course, SE benefits are nice to have too!
mini.sid on Nov 18, 2007 at 2:43 am
Thanks for the advice, when I set up the company page, I wasn’t sure if it was the thing to do or not. Now I know it was.
Also, I wasn’t sure to make a company group page or product page, since we are manufacturers, so I did both.
Group: http://www.facebook.com/group.php?gid=5917908183
Product/Service: http://www.facebook.com/profile.php?id=5820397374
I’ve updated with photos of our products and links to downloads of free white papers. Great advice!
Essay for College on Nov 21, 2007 at 7:00 pm
Great article, but are you sure you get link love or does facebook no a No Follow on their code like Craigslist.
Rob
http://www.essayforcollege.com
Dave Rigotti on Nov 21, 2007 at 7:09 pm
Nice catch Rob. I had forgotten to check, but after doing so it is attributed “nofollow”.
To keep positive, hopefully someone will click the link or maybe the FB page will get indexed and ranked.
abhishek on Nov 24, 2007 at 6:32 am
check out mine at http://www.facebook.com/profile.php?id=5681154300
i have got few fans now but no commercial gain so far :) anyways i love facebook and will keep adding more and more to this page
Aaron Short on Nov 29, 2007 at 1:39 pm
Can you please tell me how to have a url for my facebook artist page. For example Dave Matthews Band are http://www.facebook.com/davematthewsband
Dave Rigotti on Nov 29, 2007 at 3:26 pm
Aaron,
Thank you for the comment. I’m not sure, but if I had to guess, it’s something you have to pay for.
Alexey on Nov 30, 2007 at 12:19 pm
There is a major drawback of these pages as they cannot be connected to existing groups. A lot of organizations already have groups and networks at Facebook but how can they be linked to their new profile pages?
Dave Rigotti on Nov 30, 2007 at 2:52 pm
Alexey,
Just have both!
jackliyn on Dec 14, 2007 at 9:08 pm
ChrisBrown is my number one fan.He is the fan above of every fan.
From
2cute
Adi on Dec 18, 2007 at 9:17 am
I’ve started a fan page for my environment portal and they offer some nice features but promoting it is quite tricky. With groups you can invite all of your friends but with pages this feature is disabled.
How are people promoting their pages?
Mungo on Jan 13, 2008 at 7:11 pm
I set up a fan page for my camping blog on Blogger - Mungo Says Bah! This is excellent, hoping to see some traffic to it…
Mungo Says Bah Fan Page
Thanks for this excellent post!
Mungo
Hammer on Jan 23, 2008 at 3:16 pm
I can’t say that I see a compelling reason anywhere in that list.
Mungo on Jan 23, 2008 at 3:19 pm
I’d say the only compelling reason I can think of to make a fanpage for your web site is to continually remind your ‘friends’ that you are a fan (of your own page) and that way when they sign up, it spreads the word.
Mungo
Search Engine Optimisation Jobs on Jan 24, 2008 at 5:23 am
Fan pages could bring a lot of traffic to your site or genearlly raise awareness. However from an SEO point of view, the links in Facebook are “not followed”.
Dan Bishop on Feb 15, 2008 at 3:22 pm
Great post! thanks :)
Peter on May 8, 2008 at 6:07 pm
This is almost the same conversation that I found on the other site. Ah well, too bad about all that Facebook stuff, but I like what this guy said:
also has a group. It will be interesting to see if the work involved in upkeep is outweighed by the advantages to facilitating community building. Of course, SE benefits are nice to have too! http://www.blowjob-milf.com
IS on Jul 21, 2008 at 12:19 pm
http://www.facebook.com/pages/San-Francisco-CA/Optical-Tactics/6066518765
ZaggedEdge on Aug 6, 2008 at 10:46 pm
Is it legal to start a fan page about a brand that isn’t yours? ie: i’m a fan of Nike, can i start one?
(hypothetically speaking)
Spyko on Aug 8, 2008 at 2:59 am
Cool, I’m going to setup a fan page for my website. Thanks:)
A.DOUYERE on Aug 25, 2008 at 2:48 am
cool.i have learnt quite alot aftr using facebook.and have caught up with many of my near and dear ones…….
DarK ResSureCtioN on Aug 30, 2008 at 11:46 pm
we love 2 rock !!!
eCognoscente on Sep 6, 2008 at 9:30 pm
Thanks–just set up a page!
eCognoscente on Sep 7, 2008 at 4:18 pm
Thanks!
lisa on Sep 12, 2008 at 6:25 am
I hate the new layout D:
http://nihonomaru.com
http://hentairu.com
Alex on Sep 16, 2008 at 4:02 pm
Awesome article, thank you very much! I’ve set mine up as well:
http://www.new.facebook.com/pages/Aperion-Audio/40024999400
Matt on Sep 29, 2008 at 9:26 am
Thanks for writing this post - I’m now the proud owner of a Facebook fan page, thanks to you! :-)
http://www.new.facebook.com/pages/Matt-OReilly/32966230403
Josh on Oct 9, 2008 at 2:58 pm
This is exactly the type of information I have been looking for. Thanks for the post.
http://www.facebook.com/pages/Wichita-KS/1FreeCart-Free-Hosted-Shopping-Cart/30530827716
http://www.1freecart.com
One Source Talent on Oct 16, 2008 at 2:50 pm
Great post. It is very important to have a presence online, and its even better when you can do it for free!
facebook spin on Oct 24, 2008 at 6:23 am
facebook marketing services at http://www.tradimax.ocm
Jonas Paslin on Oct 26, 2008 at 2:46 pm
How do you make a nice icon on your site, that links to facebook?
Mike on Nov 3, 2008 at 1:42 pm
Is there a way to add a ‘Become a Fan link’ to our current corp website, and when clicked and logged in they become a Facebook page fan, or do you just have to send them to the FB page and have them click’ Become a Fan’ manually?
Thanks.
Sameh on Nov 12, 2008 at 9:15 am
this better work
Sameh on Nov 12, 2008 at 9:17 am
this is bullshit! it doesn’t even work! stop wasting people’s time on the net putting up stupid things!!!!!
Saifur on Dec 3, 2008 at 12:03 pm
Nice post. Was searching for something like this.
Club Providence Atlantic City on Dec 3, 2008 at 7:43 pm
this feature is great!. we used this feature after we created our myspace page. we love the ability to notify everyone when we have special event. Great Tool!!!
Check it out!
http://www.facebook.com/business/dashboard/?ref=sb#/pages/edit/?id=8641048309
Mike on Dec 3, 2008 at 8:01 pm
To:Club Providence Atlantic City
That Facebook link doesn’t go anywhere. What is the name of the application?
HBT on Dec 5, 2008 at 2:43 pm
http://www.facebook.com/pages/Holy-Bible-Trivia/37437252709?ref=mf
Check out http://www.holybibletrivia.org for free Bible games.
johnny rodriguez on Dec 8, 2008 at 1:29 pm
good info we just started one for the place i work for.
http://www.facebook.com/pages/Richardson-TX/BWC-Creative/36602021545
Neurottica on Dec 14, 2008 at 10:46 pm
a good way to add all your contacts to your fan page is to create an event page, invite all your friends and link the fan site on it. Our first single is going to be released on radio in ten days so a couple of days before hand, we will create the event page.
you are welcome!
sewdragondesigns on Dec 18, 2008 at 11:02 am
Started mine too:
http://www.facebook.com/pages/SewDragonDesigns-Machine-Embroidery/40551523870
Tricia on Dec 20, 2008 at 9:39 am
If I am on Facebook already and want to become a Public Figure, is there a way to link the two pages, do they have to stay separate or should I get rid of my page and just become a Public Figure since the site is not really being used on a *personal* level? I amactually doing this for a firend who is an author and going to be hosting a radio show beginning January.
David King on Dec 28, 2008 at 8:54 pm
awesome! I didn’t know that the results are indexed!
i’m a fan of fan pages now!
thanks for the blog post!
David
James Tan on Dec 29, 2008 at 10:19 pm
I didn’t know Facebook pages are sooooo easy to create! Thanks for the heads up. I really love these Facebook pages.
Garrett on Jan 11, 2009 at 8:21 am
I just set one up for my music and such. I agree, having a page on facebook really helps your online exposure no matter what the subject matter is. Facebook is already really big and the fact that feeds are displayed to everyone on your friend list is great for keeping people up to date. Peep my page:
http://www.facebook.com/pages/Garrett-Grimm/54917277817
Santiago Pastorino on Jan 13, 2009 at 3:37 pm
I was just looking on the internet for the way to expose my website on the internet in many social networks. I found that great article, anyone has an idea how to do something like this on MySpace, Sonico, Hi5, etc.
My profile:
http://www.facebook.com/people/Santiago_Pastorino/539853310
Nick on Jan 18, 2009 at 7:02 pm
Great suggestions, thanks! I’d just started this new website in the UK and was looking for ways to promote it. I think you’re right, you definately NEED a Facebook page whether you’re a celebrity or just a business. Thanks again. I’ve not done much with the page yet, but in case anyone’s interested, here it is:
http://www.facebook.com/home.php#/pages/Caravan-Searcher/42812184385
Andy on Jan 20, 2009 at 9:01 pm
Great Idea! I just put up a group for my company. Now, how do I add a link/button on my site that lets my visitors become a fan on Facebook!?
Adam Lee on Feb 3, 2009 at 4:09 pm
Great post on pages, helped me make some tweaks to my page.
I work in SEO and figured there has to be a way to gain SEO benefit from these pages, so i did some research -
http://www.noporkpies.com/seo/seo-links-from-facebook-part-2
Basically the way it works is to set up an XML feed with optimised links on it. Using a RSS app in Facebook you can then pull this feed into the facebook page. The RSS app i used didn’t add nofollows so offers SEO optimised direct links and followed links.
Darlene (puci) Pucillo on Feb 3, 2009 at 11:16 pm
“Facebook for Dummies” is really a helpful book and includes chapters relating to Facebook for businesses and Facebook pages.
I just set up my page. I’m still learning, so any tips are much appreciated (as are new fans):
http://www.facebook.com/pages/puci/71234733824
John Kyle on Feb 4, 2009 at 5:03 pm
We are setting up a Facebook Fan page for Foreclosures.com. I like the idea of pulling in RSS content, but what are you pulling from - an existing blog? Is this a dupe content problem, or is that not worth worrying about anymore?
Adam Lee on Feb 4, 2009 at 5:23 pm
John,
The idea is not to actually pull in an RSS feed but us an RSS app in Facebook as it doesn’t add Nofollow.
What you need to do is create an XML file with a list of optimised links pointing where you want them to go - This will be your feed, so no real content on it just a list of links. Upload the XML onto your web server.
Add an app to to Facebook called Simply RSS and then point the feed to the XML file you’ve just created - this will give you a list of optimised, followed links.
Andy on Feb 4, 2009 at 5:27 pm
Adam,
OK, what does the XML file look like? Can you give a brief example. BTW, what is an “optimised link”. Sorry if I don’t get the SEO terms.
Thanks!
Adam Lee on Feb 4, 2009 at 5:58 pm
Have a look at this:
http://www.noporkpies.com/testfeed.xml
copy source code and change the information as required, then save it as an .xml and upload it onto your server. Then link to it with simply RSS
By optimised link i mean optimised anchor text - so the text you want your site to rank for. For instance in my example above i have used ’search engine optimisation’ so that text will help my landing page - noporkpies.com rank for that search term.
Just so you are aware this isn’t going to give you site a massive boost unless you build up and get links to your Facebook page as well
Carol Dunlop on Feb 12, 2009 at 3:02 pm
Good info, thanks for sharing. I just set up a page for my company, Optimum Body Sculpting. It is still in progress, but I think that it gives my business some good exposure.
http://www.facebook.com/home.php#/pages/Woodstock-GA/Optimum-Body-Sculpting/49291533554
jeannie on Feb 13, 2009 at 7:15 pm
this was the most helpful. thanks
Jane Hunt on Feb 25, 2009 at 1:21 pm
Dave - thanks for the ideas! I recently set up my page under “Jane Hunt Art” and now realize it’s not really searchable in my catagory (art). Does anyone know if it’s possible to change or add info to the name? I’ve searched everywhere and e-mailed facebook but never heard back.
Thanks,
Jane
http://www.janehuntart.com
sonny on Mar 1, 2009 at 9:44 pm
I am still trying to create a fan page for our site. Look at our group.
http://www.facebook.com/group.php?gid=50309786558
exelso on Mar 2, 2009 at 9:44 pm
awesome article man…i got many awareness from it. then i look back to facebook to know many about it. it’s really cool…
found that many big brand trying to meet their fortune on facebook today…hope i can do so soon.
Kristi on Mar 22, 2009 at 9:21 am
Had a page for a short while now and it’s been great for connecting with people interested in my paintings:
http://www.facebook.com/pages/Kristi-Taylor/35515736231
Spunky Munkey on Mar 24, 2009 at 6:11 am
become a fan on my page and I will do the same
Lauri on Mar 25, 2009 at 11:53 am
The big problem with the fan page is creating awareness of it. You can’t request or invite fans - which to me completely limits the possibilities of reaching new people.
I think Facebook needs to reconsider that - I know they get complaints from people saying they’re getting spammed - but a friend/fan request is up to them to confirm or deny - so I fail to see the problem.
Alvin Newton on Mar 25, 2009 at 3:47 pm
Guys I need your help, I created a page on facebook, called Bob Baker Subaru. I cannot figure out for the life of me how to create a direct link to that page? I am looking at the above links and they directley to the facebook page that is what I want mine to do. I have tried everything, what am I missing?
Is there something in settings or what I need your help Please.
karen @ careergenie on Mar 28, 2009 at 2:01 am
Love your article! Is there a way to post your email address as a link on a Facebook Page? I can’t quite figure out how to do it? Or perhaps that isn’t supported just yet?
http://companies.to/careergenie/
If you visit my page, I’d love to have you join as a fan! I’ll be posting articles and podcasts on everything career related.
Thanks!
Carla on Mar 31, 2009 at 3:47 pm
I think I have seen 4 people post the same question but no answer. The question is how do you add a link on your website to your Facebook fan page? Help Please
sagor139 on Apr 3, 2009 at 3:03 am
it’s really a good post.i wish if the facebook were follow link site.but,it ca still make one’s site to a extream popular site.
Sign up for a Page or Profile? on Apr 21, 2009 at 7:57 pm
Can you clarify this for me? Will I need to setup a profile first before I create a Page?
thanks!
Amanda
hudson river orthodontics on Apr 23, 2009 at 6:57 am
Hi, i have a facebook page that I created a while back and was wondering if I can turn it into a fan page. Or do i have to shut down the existing account and create a new one as a fan page? that may be difficult since i have over 200 friends right now. any suggestions?
-Hudson River Orthodontics
Zeduction Photography on Apr 28, 2009 at 6:29 pm
I just built a facebook page, close to 100 fans in a few days - working well so far… check it - http://www.facebook.com/pages/Zeduction-Photography/70445568485
Prafuldass on May 6, 2009 at 6:05 am
great article!
zack on May 10, 2009 at 11:18 am
Speaking of which I create this facebook fan page
http://www.facebook.com/pages/I-Hate-Mondays-Club/73694282503?ref=mf
Sirajudheen on May 20, 2009 at 7:33 am
very good post
Manju on May 20, 2009 at 7:35 am
Very nice Post
Priyesh on May 20, 2009 at 7:59 pm
Thx for the blog post
Priyan on May 21, 2009 at 12:41 am
Good info. thx for this post
Victor on Jun 4, 2009 at 11:45 am
Hei, that’s great
dass on Jun 12, 2009 at 10:23 am
great post. I’ve created a fan page for axlsoftwares.com
raj on Jun 12, 2009 at 10:26 am
good post. Thank you
Kaya Singer on Jun 12, 2009 at 6:01 pm
I wondered why I needed a Fan page or if having a regular profile for my page was better. I do have a fan page but I also have a personal profile page and I tend to forget about my fan page. It made me wonder if I should just put my business on a regular profile page instead.
You just explained the reason for keeping it the way it is. Thanks so much. Would you mind if I posted your article on my blog?
Ian Usher on Jun 24, 2009 at 7:35 am
Great idea! Had a facebook page for a while, but could never really see the point of it. The fan page is great though, for both search engines, and the viral way it spreads through other people’s facebook feeds.
Been working on my fan page, adding pix, videos and events form my ongoing challenge to complete 100 goals in 100 weeks.
http://www.facebook.com/pages/100goals-Ian-Usher/94507724241
CODY on Jun 27, 2009 at 12:00 am
http://www.youtube.com/codythepitbull
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