“We view a behavior as more correct… to the degree that we see others performing it.” When we see someone pioneering ahead of us, we assume the actions they’re taking are safer or “more correct.” - “Influence”, Robert Cialdini At this point it is common knowledge among digital marketers that social share buttons are a critical …
Just this week Google has announced what could be a game changer in the world of digital advertising. Their new “Enhanced Campaigns” represents not only some serious headway as it relates to smarter marketing and advanced tracking capabilities, but the fact that going without a mobile optimized website simply is not an option anymore. What …
Every month, our agency invites a guest speaker from other startups and agencies around town, typically offering related but different services. The goal is always to expand our knowledge base and develop deeper relationships for strategic partnerships. We do these in the form of a “brown bag” lunch session for a more casual lunch-and-learn type …
Companies with a local presence have taken note that effective review management is critical for revenue. No doubt that review management offers many opportunities surrounding improved brand perception, customer engagement, revenue, and even business intelligence. But it is hard work! Marketers and business owners are faced daily with tough questions: Do negative reviews hurt my …
Big data is all the rage right now. Companies like Amazon and Facebook are finding innovative ways to turn massive amounts of data into strategic marketing decisions. Based on the amount of news coverage big data gets these days and the investments organizations have been making (see below), it is clear that big data is …
Google has been making a lot of changes lately when it comes to News Search. For those that rely heavily on traffic from Google News, you know that a change in algorithm or glitch with indexation can make or break your month. Some recent updates however, may give you a one up on the competition …
In need of some easy tips to better optimize your site? Look no further for some quick ways to identify potentially significant SEO issues. Home page canonical issues – the easiest and probably most common source of duplicate content. Check variations of your home page as these are still considered “separate” pages. By implementing a …
Back in June, Bing made some important changes to their Webmaster Tools platform. They finally caught up to Google in terms of providing a comprehensive resource for developers and search marketers to utilize. Given that these changes have been out for over a month now, this is old news. However, Bing is often overlooked or …
With all the drama surrounding the “Panda” algorithm update, a lot of big sites were hit hard. Mainly, large content producers that had the resources to generate massive amounts of content – and quickly. In terms of obtaining often stellar organic rankings, this approach was effective for quite some time, despite the fact that the …
Looking to partake in the latest infographic craze? Look no further as you’ve come to the right place. In case you were counting on the rapture and were hiding under a rock for the past, oh two years or so, infographics are simply visual representations of information, data, or knowledge. Infographics have turned into a …
