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Gab Goldenberg | SEO ROI Services | @GabGoldenberg

Gab Goldenberg specializes in two fields: a) link buying / building and b) conversion optimization / usability. Get a free chapter from his book on advanced SEO and usability, or read more on those topics at his SEO blog.

SEO Software Startup Story: How BuzzStream Link & Social CRM Came Into Being

Paul May co-founded BuzzStream, a CRM for link building and PR/social media that allows online marketers to manage relationships and be more effective in getting results, be they links or press. He gave me the following two-part interview about the software creation and startup process. If you've ever been solicited to SEO a startup with a unique new product, you know that the project is futile or almost. The search volume doesn't exist because...

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If You Tweet In A Forest… Blah Blah Blah No One Cares

According to a new study, no one really cares what you're tweeting.* ... #wtvr Of course, it didn't really take a study of 1.2 billion tweets to find that out, though at least now we know just how much people don't care! No, it didn't take a study because if you just use Twitter, you'd know it intuitively. And if you speak to Twitter advertising networks, they'll admit that their CTRs are terribly low (far below 1%)....

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Is Google AdWords Advertising Itself Honestly?

I've been working on PPC for my dad's dental seminars business, and I have to admit that while I like a challenge, the system is really overwhelming. It makes me wonder whether Google AdWords - the PPC traffic/platform we're buying/using - is honest in how it promotes itself. Consider these two claims that AdWords makes: 1) Get started in minutes. 2) "You specify how much you're willing to pay per click or impression. There are no minimum...

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RT @E_Schmidt The Hilarious Story of How We Built Froogle 2.0

Are you trading in commodities? Is your store indistinguishable from your competitors' store, for all intents and purposes? It's time to figure out your unique value proposition, because Google's gunning for you. Meanwhile, Eric Schmidt' laughing his head off as we sit idly by and watch. Watch what? Watch Google amassing positions at the start of the information highway (Android, netbooks, Chrome, iGoogle is literally a startpage), on its distribution points (search, ads, nofollow,...

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Creative Uses For RSS Referrer Tracking By Bloggers?

On Search Engine Land, Dixon Jones' blog and other sites, there's a bit of fancy code that instantly refreshes the URL you're seeing to add in referrer tracking parameters. This is usually used for conversion tracking, but I think other uses are possible. Here are some ideas of my own - I'd love to hear yours in the comments here or on Sphinn. I'll happily collect, edit and comment the best ideas into a...

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Social Media Pros Sound Off On Measurement Without Tools

Marc was a street-smart marketer who could always find his way out of a tight spot. One day, he realized that he knew he had to find out how to measure social media, because he just couldn't go on living with himself otherwise. Oh, the mental anguish! After consuming a car tank worth of cough syrup (for fun, not to dull the pain) Marc* realized he'd better get on with asking some social media pros...

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30+ Self-Serve Ad Networks & AdSense Alternatives for 2010

Entrepreneur or SMB marketer drawing up an advertising budget for 2010? Try this massive list of over 30 ad networks I've compiled while browsing around the web. I've tried to focus on those that are SMB friendly with self-serve platforms. I've ignored CPA networks and tried to eliminate advertising aggregators, and the search engines. Particular demographics / audiences 1. FARK.com - 18-28 year old men - Flat rate text links sold on a weekly basis (through...

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Great Search Marketing Reading I HAD To Share

Those of you who follow my writing know that I'm a bookworm. And just as I'm frequently lending books to friends (or thrusting them at their faces while ordering them to "read this," as the case may be) I like to share great posts, resources and other items I find around the blogosphere. Real quickly before I get into that, I'd just like to mention I'm giving away a copy of The Knack. It's...

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101 Advanced Tips For The Next Time You Buy Text Link Ads

You need discretion to buy text links effectively, and there's more to it than just avoiding paid link networks. Here are 101 tips to reduce your risk and maximize value for money the next time you buy links. A few quick notes before I start: 1. Some of these are "paid links" that come with the purchase of something else. I've included those to create a comprehensive, go-to guide on buying links.

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Google SideWiki Extorts Google Network Participation

Google continues making moves toward establishing a monopoly on the web, with today's announcement of SideWiki. SiteWiki is basically a Google Toolbar addon which lets anyone with a Google account comment about your site or add content, to the SideWiki, which can appear on the side of your site. This gives Google expanded presence on ALL websites its toolbar users visit and will open up all kinds of online reputation management issues for businesses. Let's...

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