By Gab Goldenberg, author of The Advanced SEO Book – read it free, pay if you like it in six weeks. You can get a free chapter here. Google’s acquisition of Frommer’s was recently in the news, but most of the news coverage missed the point about Google’s evolution from a search company to a …
Paul May co-founded BuzzStream, a CRM for link building and PR/social media that allows online marketers to manage relationships and be more effective in getting results, be they links or press. He gave me the following two-part interview about the software creation and startup process. If you’ve ever been solicited to SEO a startup with …
According to a new study, no one really cares what you’re tweeting.* … #wtvr Of course, it didn’t really take a study of 1.2 billion tweets to find that out, though at least now we know just how much people don’t care! No, it didn’t take a study because if you just use Twitter, you’d …
I’ve been working on PPC for my dad’s dental seminars business, and I have to admit that while I like a challenge, the system is really overwhelming. It makes me wonder whether Google AdWords – the PPC traffic/platform we’re buying/using – is honest in how it promotes itself. Consider these two claims that AdWords makes: …
Are you trading in commodities? Is your store indistinguishable from your competitors’ store, for all intents and purposes? It’s time to figure out your unique value proposition, because Google’s gunning for you. Meanwhile, Eric Schmidt’ laughing his head off as we sit idly by and watch. Watch what? Watch Google amassing positions at the start …
On Search Engine Land, Dixon Jones’ blog and other sites, there’s a bit of fancy code that instantly refreshes the URL you’re seeing to add in referrer tracking parameters. This is usually used for conversion tracking, but I think other uses are possible. Here are some ideas of my own – I’d love to hear …
Marc was a street-smart marketer who could always find his way out of a tight spot. One day, he realized that he knew he had to find out how to measure social media, because he just couldn’t go on living with himself otherwise. Oh, the mental anguish! After consuming a car tank worth of cough …
Entrepreneur or SMB marketer drawing up an advertising budget for 2010? Try this massive list of over 30 ad networks I’ve compiled while browsing around the web. I’ve tried to focus on those that are SMB friendly with self-serve platforms. I’ve ignored CPA networks and tried to eliminate advertising aggregators, and the search engines. Particular …
Those of you who follow my writing know that I’m a bookworm. And just as I’m frequently lending books to friends (or thrusting them at their faces while ordering them to “read this,” as the case may be) I like to share great posts, resources and other items I find around the blogosphere. Real quickly …
You need discretion to buy text links effectively, and there’s more to it than just avoiding paid link networks. Here are 101 tips to reduce your risk and maximize value for money the next time you buy links. A few quick notes before I start: 1. Some of these are “paid links” that come with …
