Controlling the Search Engine Results Pages (SERPS) of your targeted keywords depends largely on your on-page optimization. Among these factors to consider are URL sequence, Page Titles, and proper coding. This post will focus on a cohesive strategy used to funnel website “link-juice” towards designated pages. This kind of optimization can be used to leverage …
Each new Google update brings both anxiety and excitement to the search engine marketing practitioner. Such was the case when I discovered the new social update Google added to their search results on February 17. No, not the “Social Circle” section buried below the top ten. I’m talking about the little icon letting you know …
Earlier this month, Google added a new feature to their Search experience: Google Instant Preview. The feature, explained in detail on the official Google Blog, accelerates the search process and adds a visual aspect to the SEO job description. In order to activate Instant Preview, users must click on the magnifying glass nestled within each …
How do I make this interesting? As an SEO practitioner in the area of B2B online marketing, I ask myself this question regularly. Generally speaking, the optimization of B2B websites is far less glamorous than its flashy counterpart, business to consumer (B2C). B2B sites involve an understanding of products and materials, typically only relevant to …
Whenever Google releases a new experiment in their Lab, it’s important to pay attention. Often times, the search engine shows its cards so to speak, revealing some of the thinking behind the company’s operations. For instance, the release of Buzz reaffirmed the search giant’s angst as they tried to enter the social networking jumble. Likewise, …
Whenever I’m starting a new SEO campaign, I always begin with a heart dose of Keyword Research. Well before you touch any Meta data or link building, you need to know what keywords you’re website is going for. This is hardly a new concept, as many SEO pros will tell you that starting a campaign …
Writer’s block, or perhaps more accurate these days, blogger’s block, is a common occurrence. Great bloggers try to pump out insightful and engaging content daily, but eventually the question becomes, what more can you write about? It’s at times like these when I suggest you delve into a little keyword research. Rather than struggle internally …
Finding new ways to attract inbound links is one of the hardest parts of SEO. Finding quality sites offering links with quality anchor text is a tedious process many in the industry shy away from. Organic, authentic link building is difficult, no doubt about it. But it is this difficulty that brings out the best …
There will come a time when robots will be in your target market, but that day is (at least) a few years away. In the meantime, we all need to remind ourselves the purpose of putting together quality copy on the internet: It must be unique and fresh, lest we get spammed for duplicate content …
Optimization for local listings is an important way to attract business for many companies and organizations that are jumping online these days. There are plenty of blog posts outlining how to optimize your listings in the local search engines and with your chamber of commerce, but where can you turn to further build your local …
