Conferences play a disproportionately large role in internet marketing in general and SEO specifically. The main for this is that it’s a fairly small industry, so connections and networking matter more than most. Attending conferences is a great way to get in front of potential clients and industry peers to share your services and develop mutually-beneficial relationships.
They’re also critical for staying on top of the latest trends, tips, and strategies to increase organic search traffic. So, what are some of the industry’s must-attend events? Here are fourteen essential SEO conferences and how attending can give you an edge on your competition.
Conference: SMX Advanced
How It Helps Your Biz: While many SEO Conferences are geared towards internet marketing professionals who are just starting out in the industry, SMX Advanced is not. The audience for this conference is comprised of experienced internet marketing professionals, so there’s no need to worry about struggling through basic SEO sessions structured for industry newbies.
SMX Advanced provides an effective outlet for like-minded people to connect and discuss the latest trends in the search marketing world. It’s a great place to learn and make connections with others in the industry that are at a similar point in their professional careers.
Sessions move quickly, emphasize Q&A, and feature industry leaders like Google’s Matt Cutts. The conference’s agenda includes influencing the direction of the search industry, so it’s a useful place to make connections if you want to step into a thought-leadership role. Finally, SMX Advanced offers networking sessions and advanced tactical workshops to round out your SEO toolkit.
Dates, Location: June 11-12, 2013, Seattle, Washington
Conference: Conversion Conference
How It Helps Your Biz: The Conversion Conference gets straight down to business, into the nitty-gritty details of actually converting customers. Getting your business found online is obviously a crucial part of the sales process, but if your traffic isn’t converting then it’s useless. You may be great at SEO, but if your sales record is dismal, it’s essential that you make the time to attend this year’s Conversion Conference.
It will help you to improve your conversions and your bottom line. The conference offers an intro workshop for learning the beginning aspects of conversion theory. More advanced workshops include content development, search intent markers, sales funnel development, lead gen and nurturing technology, and much more. The conference happens in four locations each year, making it easy to participate.
Dates, Location: June 11-13, 2013, Chicago, Illinois
September 30-October 2, 2013, Boston, Massachusetts
October 24-25, 2013, London, United Kingdom
November 4-5, 2013, Berlin, Germany
Conference: SES Conference & Expo
How It Helps Your Biz: SES Conference & Expo is the largest and most popular industry event in digital marketing. If you are hoping to make connections with some of the key players in the SEO industry, don’t miss this one. Typically, the SES conference program includes some basic sessions for industry beginners, but there are also a number of sessions for experienced internet marketers that cover some of the latest trends in the industry.
As with any event this size, be sure to review the program to determine which sessions you’d benefit from the most. Specific focus is paid to both the search and social media marketing sides. Conference organizers make an effort to include consultants and practitioners, along with reps from the search engines, for a holistic conversation. Speakers are encouraged to focus on case studies, high level strategies, and tactics that can be implemented right away by attendees.
June 12-14, 2013, Toronto, Canada
September 10-13, 2013, San Francisco, California
September 16-18, 2013, Hong Kong
October 9-10, 2013, Berlin, Germany
November 4-7, 2013, Chicago, Illinois
How It Helps Your Biz: Moz is home to some of the most knowledgeable leaders in the SEO industry. And MozCon is a great opportunity to network with them and other like-minded professionals. MozCon is geared towards experienced digital marketers and goes way beyond the basics of SEO. The goal of this conference is to arm you with strategies and tactics that you can use to improve your business and your conversions.
This year’s MozCon includes an agenda that spans SEO, social media, marketing analytics, content strategy, data science and more. Specific Sessions range from “The Mobile Content Mandate” to “How Gender and Cultural Differences in Web Psychology Affect Customer Behavior.” It’s a good mix of meaty analytical sessions and hands-on tactical advancement.
July 8-10, 2013, Seattle, Washington
Conference: SearchLove Conference
How It Helps Your Biz: The SearchLove Conference is highly popular among industry leaders. And don’t worry, there’s no wasting time on search basics here. Those attending SearchLove can expect to learn about the most effective industry trends, and take away actionable information for their business.
It’s also a great place to network with other SEO professionals, and discuss some hot topics in the industry at the conference’s popular topic tables. Sessions are geared toward SEOs, managers, and business owners. Topics range from DIY data-driven content development to scalable outreach and the future of search.