First, an overview…
SEO PowerSuite consists of four software-based tools. They are laid out in an orderly, progressive fashion that takes you from point A – knowing where your site ranks – all the way to point Z – managing your linking strategy.
Step 1. Where do you rank? – RankTracker
Step 2. Get your site in shape – Website Auditor
Step 3. Make a plan – SEO SpyGlass
Step 4. Implement the plan – LinkAssistant
So let’s start at the beginning. Where do you rank?
Rank Tracker allows you to enter in your own keywords to see where your site ranks, then it suggests relevant keywords you may want to consider tracking.
It is really simple to save your project and check your rankings anytime. Rank Tracker creates a graph so you can easily track your progress, and even allows you to email the results directly to your clients or partners.
Now that you know where you stand, what do you need to do to improve your rankings?
Website Auditor provides a quick snapshot into everything you need to accomplish to help your site rank higher. Like Rank Tracker, is it simple to use and set up. Just enter in your website and the program does the rest.
Once the program pulls the report, you’ll be able to see the exact links and page elements that need editing.
All the tools in SEO PowerSuite use simple, intuitive colors and graphics. With one simple look, I know exactly what I should be focusing on first. From errors that drastically effect rankings to items I can set to low priority, I know precisely how to set my website priority.
So once you fix the issues on your site, you will want to outline your link building strategy. How do you know what links to contact? Where do you even look?
Enter my favorite tool: SEO SpyGlass.
SEO SpyGlass gives you an incredible amount of information on keywords you want to rank for and insights into your competitors’ backlinks. This is powerful information that gives you a competitive edge. Because of the amount of information the program pulls, it may take a bit of time for the report to run – but it is well worth the wait.
Armed with this information, you can begin to outline your linking strategy and easily identify link locations that offer the biggest benefits.
SEO SpyGlass also comes with an incredibly useful feature – the Penalty Risk column. Here you can quickly see if there are any inbound links hurting your rankings.
This column will display three different colors based on how much a particular link can affect your rankings and how urgent resolving the issues is. Red should get your immediate attention, followed by yellow, and finally green. You want to see as much green in this column as possible.
I know the program is designed to look at your competition, but I think this one tiny column could give you incredible insight into the value of your own backlinks.
Now we need to tie everything together. You’ve taken the time to know where you rank, you know what links and site elements need fixed and updated, and you’ve developed a linking strategy based on your competition.
Now it’s time to keep track of all your work in LinkAssistant.
LinkAssistant is like a journal of your efforts. It keeps track of any emails you send out to potential partners and provides you with customizable email templates.
What I really like about LinkAssistant is it quickly verifies a link is still on a page, is using the correct anchor text, and even makes sure it’s still valid. If you have agreements in place regarding your links on a certain pages and specific anchor text used, this is an invaluable tool.
With a click of a button the program lets you know if all is well on the link partnership front.
In short, if you are looking for a holistic tool set to boost your rankings for yourself or clients, then consider SEO PowerSuite. With its deep functionality, progress graphs, and ease of use, these tools work for the novice and expert alike.