Social media networking is a comparatively new phenomenon we haven’t yet learned to treat properly. Most online marketers are simply trying to promote their product there pretending to be their customers’ friends. Others successfully manage their reputation with the help of social media communities.
But what if we could use social media to explore your niche and learn more about your audience? That definitely makes sense: social media network is the community of real people who say what they think right now. Thus social media can help you to conduct up-to-date niche research:
- to learn demographics, interests and tastes of your targeted audience;
- to explore your competitors;
- to conduct the enhanced keyword research.
Recently there appeared several tools that will help with your keyword research by showing you the following:
- how popular your keyword is;
- who discusses your keyword and how (the context it is used in);
- your keyword synonyms and related terms;
- your niche trends and its related words usage.
1. TweetVolume will show you how much your keyword is discussed and also compare its stats to other neighboring terms:
2. Two other Twitter applications TweetScan and Summize will also show you who is talking about your keyword right now and what they are saying (you can also subscribe to the RSS to daily track your key term).
3. Del.icio.us will show your keyword related terms and most popular bookmarks about it:
4. Recently launched Facebook Lexicon shows what is discussed throughout Facebook discussion walls. It is great for comparing related terms and analyzing new popular trends but it will only show you what is really heavily discussed. Compare [erotic, nude, porn]:
We only start exploring social media instead of merely using it. I am sure that soon we will have more powerful tools that will help us to deeper understand our niche and audience.
Comments
9 responses so far ↓
Regency Interactive on May 21, 2008 at 9:19 am
Very interesting article! I’ll have to check this out. :)
Web Success Diva on May 21, 2008 at 12:50 pm
This is a great post. My team has recently stumbled upon the valuable information social media can give you for keyword research. Great forward-thinking!
Maria Reyes-McDavis
Shauna on May 21, 2008 at 1:00 pm
Thanks for these tips!!! I really like the concept behind TweetVolume and Facebook’s Lexicon but they would be more useful if you could control a start date and stop date. Hopefully they’re still developing!! Like you said, more advanced social media tools should be coming!!
Charlie on May 21, 2008 at 2:44 pm
Thanks for this post. I’ve been using twitter for a few months now and I knew there were some additional apps released to work with it and for different purposes, but never had the time to check them out properly and this is pretty outstanding.
I seems, there are no limits to what can be accomplished with web 2.0 technology, that’s both good and bad, well at least for me, I have so much to do that it’s so hard to keep up with the new trends, then again when I discover something new that I know can benefit me I jump for joy.
Diana Walker on May 21, 2008 at 3:26 pm
Great information, Ann
Thanks for sharing!
I found you on Twitter.
Diana
@CoachDeb on May 23, 2008 at 3:56 am
Awesome post.
Permission to add trackback & highlight your post on the http://TwitterHandbook.com ?
This was well taught.
idris on May 23, 2008 at 12:56 pm
Thank you so much for sharing this wonderful information.
MrCooker on May 26, 2008 at 11:50 am
Great resources do to some research. Thanks for the information Ann
vishal on May 29, 2008 at 10:37 am
Thanks for sharing this great information on keyword research this was really smart forward thinking!
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