I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends to be more around Google’s ROI than yours as the advertiser. Even with a new feature like AdWords optimize for conversions where it looks like Google is legitimately aiming to …
If you’re a PPC campaign manager you’re probably at least somewhat familiar with this sequence: Do a painstaking amount of keyword research and segmentation, carefully crafting twenty or so nicely targeted ad groups. Create two to four ads for each group, ensuring that they speak to the searcher’s intent and map well to the messaging …
I’ll keep this short since you’re likely approaching Microsoft/Yahoo overload (if you haven’t heard about it yet you’re almost certainly here by mistake, but just in case learn more here, here, here, or pretty much anywhere on the Web), but the thing that struck me is that my knee jerk reaction to the deal as …
