A common and convenient excuse for people who aren’t getting the traction they want with content marketing and SEO is that their industry is too boring and too specific, and as a result they can’t create interesting content. This is something that’s been talked about frequently by marketing blogs, and there are a lot of …
If you’re an SEO/SEM/inbound marketing/content marketing agency that offers link building or content marketing services independent of other services (such as keyword research, a technical site audit, etc.), you’ve probably gotten an inquiry from someone who wants “link building” services but isn’t exactly sure what that entails. Obviously, if a prospect has a very specific …
More Reading Part 1 The Pre-Audit Preparation Process What to Charge & What to Do Part 2: The Pre-Audit Preparation Part 3: SEO Site Audit Approach & Layout This is really the heart of the matter: what are you going to include in your SEO audit? This should be influenced by: Your price Your area(s) …
In parts one and two of our series on conducting SEO site audits, we looked at how to price and scope your SEO audit as well as questions to ask, accounts to gain access to, and tools to have at your disposal. In this section I want to look at the overall approach an SEO …
Read Part 1 The Pre-Audit Preparation Process What to Charge & What to Do Questions to Ask, Accounts to Access & Tools to Use This is part two in a series of articles where I’ll try to outline a process for conducting high quality, thorough SEO audits. As I mentioned in part one of the …
The process for conducting a thorough SEO audit will be a little different for everyone. Even if two SEOs followed the exact same template for pricing and scoping the audit, conducting the audit, doing the analysis, and outputting the findings their path and the things they identify would be slightly different. That said there’s still …
Guest posting is becoming a very popular link building tactic. So much so that I think using an opening sentence along the lines of “guest posting is becoming a very popular link building tactic” is becoming pretty popular in SEO and link building articles. You see a lot of these types of articles talking about …
For anyone new to SEO who will be working on link building and content marketing projects, one of the trickiest and most important things to learn as you get started is how to evaluate a link prospect. Understanding the value of a link is a foundational element of not only link building, but also content …
There are a lot of great tools for performing SEO audits, and some good posts on the topic of performing PPC audits “by hand”, but there seem to be far fewer similar tools for paid search campaigns. In this post I’ll introduce you to a pair of tool sets that can help you get a …
I harp on it a lot but PPC is getting really complicated. I’m a search marketer, and it’s near-impossible to stay up to date with the seemingly endless stream of updates to AdWords search targeting, never mind the content network, Bing, Facebook, etc. I think what tends to happen is a bit of analysis paralysis …
