Ever increasingly your customers, everyone’s customers are spending more and more of their time online, and on the mobile net. As has always been the case, the job of every marketer is to reach into the places where potential customers are, in particular towards local. In a digital world where “local” means Facebook, Twitter, g+ …
If your business is running a search engine advertising (pay-per-click) campaign, chances are you’re familiar with the phrase “quality score.” However, you may be wondering what quality score is and why it matters to your campaign. Quality score is a critical factor that affects the performance of your search advertising, so here are a few …
