A lot of companies offer SEO Audits, however all audits are not even close to being in the same league. I’ve seen audits that consist of a single page of bullet point “findings”, to 50 page cut-and-paste templates that offer little to no specifics when it comes to the site they’re supposedly created for. Personally, …
In my latest Search Engine Journal article, Information Architecture – Rocket Science Simplified, I break down the concepts of site navigation as it relates to SEO for the purpose of strengthening sectional and page level focus. But it’s more than just about focus and I wasn’t sure if I was clear enough on exactly why …
Moderator: Tony Adam Speakers: Jessica Bowman, Founder, SEOinhouse.com Marshall Simmonds, Chief Search Strategist, New York Times Company/About.com, Co-Founder and CEO, Define Search Strategies Laura Lippay, Director of Technical Marketing, Yahoo! Media Jessica’s up first! SEO Efficiency & Accountability Set up lines of defense incorporate SEO into every day activities. Push back when SEO isn’t included …
Moderator: Chris Winfield Speakers: Rand Fishkin, CEO and CO-Founder, SEOmoz Dave Snyder, Partner, Search & Social Rand is up first, so here we go! Strategic Link Analysis for SEO Step 1 – Determine your goals The links match in different ways to different goals. If you’re in marketing and you want to attract a specific …
Moderator: Loren Baker Speakers: Melanie Mitchell, SVP/Search Marketing Strategy at Digitas Dave Roth, Director of Search Marketing at Yahoo David Szetela, CEO, Clix Marketing First up is David I’m not on the search side of Yahoo – I’m a search marketer like you. Search Marketing at Yahoo We do search marketing the way everyone does …
Moderator: Brent Csutoras Ben Huh, CEO, Cheezburger Network JR Johnson, CEO and Founder, Lunch.com First up is JR According to Brent, JR started out with Virtual Tourist ( which sold to Expedia for gobs of money #WIN ) With Virtual Tourist, going back to 1999, there were communities out there, like Geocities. I spoke with …
Moderator: Jordan Kasteler Speakers: Brent Csutoras Social Media Marketing Expert, BlueGlass Interactive Michael Brito, VP of Social Media at Edelman Digital Tony Adam, Sr. Manager, Online Marketing at MySpace Up first is Michael Using Social Media to Create Customer Advocacy How do I know when I’m loyal to a brand? I looked in my cabinets, …
Moderator Loren baker Speakers: Vanessa Fox, Founder, Nine by Blue Adam Audette, President, CEO AudetteMedia Two of my favorites in this session, Vanessa and Adam – let’s see how this one goes! Up first is Vanessa When I think of search, it’s not just this ranking aspect. It’s about understanding your audience, and how to …
Moderator: Chris Winfield Speakers: Dave McClure, Angel Investor Neil Patel, Co-Founder, Crazy Egg, KISSmetrics Alright – first session of the conference. The only question is whether Dave’s gonna find my liveblogging so awesome that he offers to invest in my SEO audit company. Though my business plan is “as little client work and as much …
I can’t count how many times in the past couple years I’ve heard people talk about how important information architecture (also referred to as IA) is to SEO. Yet it’s almost always presented in a way that calls upon a lot of highly technical lingo. Taxonomy. UX. Contextual browsing. Mental model. Ontology. Semantic web… Honestly …
