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Alan Bleiweiss | Forensic SEO Consultant | @AlanBleiweiss

Alan Bleiweiss has been an Internet professional since 1995, managing client projects valued at upwards of $2,000,000.00. A noted industry speaker, author and blogger, his posts are quite often as much controversial as they are thought provoking.

Google Announces Above-the-Fold Algorithm Change

How many of us have known for how many years that Google cares about user experience (no matter what others might argue the contrary)? Earlier this year, in one of my conference presentations, I put it this way: "SEO is about understanding user experience as seen through search algorithms". Well today, Google took yet one more step in this direction.  I caught a tweet this afternoon from Jill Whalen regarding Google's announcement today that they've changed...

31 Comments

SEO Under Attack – The Google Analytics Keyword Data Apocalypse

Google announced today they're going to take a step toward user privacy by hiding keywords used by searchers signed into their Google accounts.  We'll leave the discussion regarding their real reason for doing so for another day or someone else to blog about. Me, I'm going to talk about what I think this means for the industry and why I think so many people that are freaking out over this change are missing the bigger...

38 Comments

Anticipating SEO in 2012- Competitive Advantage

Hi there!  This is an odd situation for me - as this article is being published, I'm attending SMX Advanced in Seattle - and tomorrow morning, I'll be speaking on the Google Survivor Tips panel.  In my presentation, I'll be showing people how to weather the Google roller coaster, and how to dramatically increase organic search traffic beyond Google.  So I felt bad that you all couldn't attend, and would have to wait til afterward...

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Massive Duplicate Content Problem- More Revealed

So last month, I posted an article here entitled "You think YOU have a duplicate content problem?" where I described a duplicate content nightmare of epic proportions.  Essentially, I found a site with hundreds of replications of every page on the site, and outlined steps I was going to need to task to the developers to fix it. Well since that time, I did some more digging, in order to provide the full tasking plan for...

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5 Often Surprisingly Overlooked SEO Tactics

Okay so you do a pretty good job at SEO.  Your clients /employer seem to be happy with your work.  Overall, you're happy with the results you get.  Yet maybe you've asked yourself from time to time - "How can I go even further?" or "What are some possibly easy things I could be doing to go even further?" Or maybe you just figure it's time to go from "good enough" to "great". When clients come...

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You Think YOU Have a Duplicate Content Problem?

Duplicate content. We all know about it.  Countless posts have been written on why it's bad, how to avoid it.  But maybe you've got a duplicate content problem and don't even know it's there.  Or your duplicate content problem is bigger than you realize.  So big, it's epic. That's what I discovered recently when auditing a client site.  We're not talking about content replicated across multiple sites. Not scraper sites, or ripoff sites.  One site.  The...

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8 Reasons SEO Audits are Needed Before Sites are Built

www.searchenginejournal.comwww.searchenginejournal.com/wp-adminwww.searchenginejournal.com/wp-admin/post.php If you've worked in the SEO industry for any significant length of time, you've inevitably had a situation arise where a brand new site was being planned or an existing site was being overhauled and you were brought in to ensure the new (or new version) site would get SEO. And unless you have magic fairy dust at your beck and call, you have also had to deal with the fact that...

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SEO Audits – Strategic vs. Tactical

For many years I operated in a bubble performing audits on client sites. Coordinating and providing consulting in the implementation of my findings, yet not ever having an open dialogue with other professionals in the industry regarding what commonalities or differences we had in our approach. As I began writing blog articles on my approach, and fielding questions from others regarding how I went about the process, I began to learn of two typical approaches. One involves...

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The Farmer Update Harmed Codependent Site Owners

Content farms are dead. Long live content farms. Well not really. May they never bounce back again. Please. Yet like every major update Google rolls out, some innocents were harmed in the making of this one. Don't expect the ACLU or any human rights groups to come to the defense of them. It's going to have to be us. People who know better. People who understand why...

21 Comments

Is Long Tail SEO Really SEO?

I've had many discussions with others in the SEO arena over the years regarding the value of long tail SEO. But until this weekend I've never had anyone in our industry tell me that long tail is NOT SEO.  So when I read that, I had a big WTF moment.  The ensuing discussion essentially got nowhere as far as anyone changing their minds.  For me, it's because I believe there are various forms of long...

37 Comments

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