More and more clients are coming to me for audits because they have been harmed by low-quality linking efforts, either intentionally, unintentionally, or possibly as a result of a competitor’s attempt to harm their site. As a result of having gone through several of these in the past months, I have developed a core set …
Fed up with Google’s continual changing of the rules? Worn out by all mixed messages they send? Sick and tired of being sick and tired of the endless insanity that’s known as SEO? Listen up, people. If you want to stop getting hammered by Google for your SEO practices, you really need to pull your …
When you perform as many SEO audits as I do (60 to 80 a year), you need to find ways to become consistently more efficient in your work without sacrificing quality. This is also true when working on very big sites or sites with other forms of big data. It’s too easy to get bogged …
Something that comes up often in my discussion with others in our industry regarding audit work is how many people who do SEO audits spend dozens, possibly even hundreds, of hours on an audit, and then deliver an 80-page or 100-page (or more) document to their clients. In these discussions (and in an occasional Twitter …
Prospective client: Help! I’ve fallen, and I can’t get up! Me: Where are you? Prospective client: Massachusetts Me: I’m 3,000 miles away! Call 911! Prospective client: No, it’s my website! We lost 50% of our traffic overnight! Help! Me: How much can you afford to pay? Okay, that’s not actually how the conversation went, but …
Where do I even begin with this one? I mean, I was on the fence about even writing this post for months. On the one hand, I myself have become known for calling out asshattery that pollutes the search marketing industry in epic ways, and I’ve been doing it for a few years. On the …
< sigh >… Once again, Yahoo has yet another plan to innovate, and thus stay relevant in an ever more challenging search arena. And just as they’ve done many times over the years, it already appears they’ve got a lot to learn about messaging. Not to mention it appears they’re still stuck in “riding other …
Next week, SES New York will be taking place (March 19th – 23rd), and in the run-up to the event, I was digging around the list of exhibitors, because even though I won’t be able to attend, I like keeping an eye on these things – it can be a great gauge of the direction …
How many of us have known for how many years that Google cares about user experience (no matter what others might argue the contrary)? Earlier this year, in one of my conference presentations, I put it this way: “SEO is about understanding user experience as seen through search algorithms”. Well today, Google took yet one …
Google announced today they’re going to take a step toward user privacy by hiding keywords used by searchers signed into their Google accounts. We’ll leave the discussion regarding their real reason for doing so for another day or someone else to blog about. Me, I’m going to talk about what I think this means for …
