If only Ferris knew what was ahead. That quote comes from much simpler, and slower times. With the web and all it’s related technologies, we have seen life change faster than ever. If life was fast during Ferris’ day, it’s at lightning speed now. But the faster life gets, the more we have to slow down to take stock of things. This is no less true in the ever-changing web. But let’s start at the beginning: web development.
This is usually the starting point of a business’ web presence outside of social media. Sometimes, in haste to “get going” business owners look for web developers to build their website quickly, cheaply, and…incorrectly. I think it’s time to slow web development down. To not look at how quickly it can be done, but at the process in which it is done.
What’s the best way to get the desired result? What will produce a website that’s good for today, tomorrow, and is scalable for whatever advancements come in the next few years? What will allow you to take your site and begin the optimization and marketing process without going back and re-doing what was already done, because it was done fast and cheap and wrong, instead of just doing it right from the start?
Let’s look at some web development essentials that you should be asking to be (or your web developers should be telling you are) included in your web development project.
21 Things Every Web Development Strategy Needs
If you have not performed keyword research before starting on the development of your site, then you are not building a website for your customers. You might as well just look in the mirror and say, “It’s all about me! It’s all about me!” Keyword research gives you a wealth of information on how your audience searches, what phrases have meaning to them and what, specifically, they are looking for. This feeds into the architecture and navigation of the site in huge ways.
Wait. You are creating a design without putting together wire frames first? Big mistake. While skipping this step may get you a completed design quicker, without wire frames, your pages may end up missing critical elements or have functions in the wrong place. It may seem like a simple fix, but the design frequently distracts us from seeing the things we should be seeing.