Building a blog that will get a wide attention from the blogosphere is not an easy goal to achieve. There are thousands of blog created each day and only few of them will eventually be acquiring some popularity.
First, lets define a popular blog as a blog that own a large readership. Everyone will agree that blogs like ProBlogger.net, TechCrunch or DoshDosh are, without a doubt, popular blogs. They all own a large readership and, consequently, a big influence on the blogosphere. So, what is the secret?
Popularity needs three main ingredients to be achieved: time, quality and distribution channels. Of course, you may have notice that there are only two of them on which you have a real control or at least an influence: the quality and the distribution channels.
First, lets do a little walk around the quality. Everyone heard about the adage: Content is King. Of course, content is essential because it is the raw material and the foundation of a blog. The quality of this content will have a significant impact on how your readers perceive you and your blog. Of course, the quality is something subjective that depends on multiple factors. For example, the level of knowledge of your readers may have a big impact on how they will perceive your content. However, for the benefit of this post, we will assume that quality is high and, consequently, is not an issue on our quest for popularity.
The second ingredient is the distributions channels. Developing a wide range of distribution channels is the golden key for success and popularity. In fact, your blog popularity will largely be directed by the way your content will be distributed. The ultimate goal is to have as many people as possible to see, recommend and distribute your content! This is essential to build a strong branding and a large audience.
This said, the goal of this post is precisely to present how you could build a large and engaged audience by developing different distribution channels. Those channels will be presented as the following:
- The blog community channels
- The authority based channels
- The social media channels
- The search based channels
- The advertisement channels
- The offline channels
The Blog Community Channels
Your blog community could be defined as your regular readers. It is the people who already follow your blog and like what you do. This group of readers could be decomposed on 3 important groups: the bookmark readers, the engaged audience and the a featured unconditional fans. In fact, they are all your most faithful allied. Of course, they are all at a different level, but they represent the core of your content distribution center. They are convinced readers that talk about you and make your content circulate all across the blogosphere.
It is critical, on a promotional point of view, to develop this community in order to give your blog a significant leverage. Building a popular blog is all about relationship and team work. It is a matter of developing relationships based on reciprocal trust and emotional engagement.
Developing this kind of relationship begins by doing something significant without hoping something else in return. Its a pure act of generosity. It is essential to offer something that has a real value for the intended person. It could be a featured post, a blog review or a simple comment that will start a true communication between you and this person.
There are tons of things that could help people achieving their goals. At least, on a distribution context you may build an amazing relationship network by showing your presence to other bloggers. It could be by linking to them, sending them personal email, publishing a positive review, etc.
In the context of your content distribution, dont underestimate the power of a supportive community.They are the foundation of an efficient and productive distribution process. In fact, they will be the catalyst to develop all other distribution channels.
The Authority-Based Channels
The development of this type of channels will rely on your ability to present yourself as an authority. Among these channels, here are the main ones:
- Blogs comments
- Help sites (like Yahoo! Answers)
- Review sites (like Yelp)
- Guest posts
- Articles directories