SEMRush : Research Competitors’ PPC Tactics

SEOquake, one of my favorite FireFox SEO extensions, has been recently heavily integrated with SEMrush, an awesome keyword research tool I’ve reviewed earlier. The new features of the add-on are so cool that I found it worth listing them here.

Explore your competitors’ PPC tactics right from the SERPs: search Google for any term and access Adwords data for any domain currently paying for the term (a better and free alternative of PPCwebspy):

SEOquake: PPC data from SERPs

On clicking on the SEMrush icon, you’ll be able to see all terms the domain owner is paying for and relevant paid search data: position, number of results, cost per click, average monthly search volume, and the URL the SERP refers to:

SEOquake: PPC data

What’s more, SEMrush is integrated in organic search results. For each listing in SERPs you will be able to see:

  • SEMrush rating (linked to the domain report: organic and paid search terms, Adwords ads text, competitors);
  • Monthly traffic price (Theoretical price for visitors coming from the site listings in Google organic search).
Ann Smarty
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project,
Ann Smarty

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8 thoughts on “SEMRush : Research Competitors’ PPC Tactics

  1. Good post. I’ve become a fan of SEMRush too, in part, I think, because of your earlier review.

    What is especially interesting is the ability to target a keyword for which you receive gobs of traffic (note: not rankings, but real live people) and to use SEMRush to effectively target display ad candidates.

    Gobs means lots, gang. Don’t pitch on 22 visitors each day for a commodity. :D

  2. SEMRush is one of my favorite keyword and competitor research tools. Before SEMRush came to be, there was SeoDigger and SeoQuake. SeoQuake obviously still exists, but SeoDigger went away, because the functionality of SEMRush easily surpassed what SeoDigger could do. It’s the perfect tool for both organic and paid keyword research.

  3. Yea the guys are doing a great job. I only hope they’ll be able to grow their database of sites their tools know about bigger – then their tools will truly become a dream of every internet marketer.

  4. Hi,

    I am split between SEM Rush and Both seem to provide the same service but I think ispionage has the campiagn builder tool whicj SEM Rush does not. Based on data, do you guys know which service is more accurate?

    Really like ispionage campaign builder tool by the way.