How To Quickly Check Your Rankings

There are plenty of online tools allowing to check your rankings in a variety of search engines. I have limited them to 3 main (my favorite) tools – all three are slightly different and can be used for different purposes.

SEOMoz Rank Checker – the most powerful feature of the tool is that it saves history for each of your searches – that means you can always return to it and watch your progress. What’s more, you can choose to search for the exact URL or entire domain. It only digs first 100 results and can check only one SE at a time though. Besides, it allows for limited number for daily searches (5) for basic members.

SearchEngineForums tool – my favorite option is the ability to check multiple keywords/keyword phrases at a time.

Shoemoney Serps Script – I like it because it’s simple and quick; sometimes these are the features you want to see in a tool. Besides, it checks all 4 search engines at a time and do that quite quickly.

To cut the long story short, here is a quick overview:

Features/ToolsSeoMoz Rank CheckerSearchEngineForums toolShoemoney Serps Script
export the resultsYesNoNo
several terms at a timeNoYesNo
# of results checked10010~100
overall # of SEs414
# of SEs at a time114
registration requiredYesNoNo
term of usePaid (with daily free 5 searches)FreeFree
browser pluginYes (Browser Button)NoNo
main drawbacksWould be great if the history/reports could
be split into projects (i.e. domains checked) and SEs
Checks only top 10 resultsNo way to export/save results

A few more tools I that I don’t use very often but that seem also useful:

SeoBook Google Advanced Rank Checking Tool – searches up to 1000 top results and has a handful of other great filtering features: language, country, format, last update, and position of the term (title, text, URL of the page and links on a page).

Search Engine Keyword Tracker & Keyword Ranking Tool – requires Google API but has a useful tracking feature.

Ventio Google Position – checks multiple terms at a time and has an export feature. The tool is new and non-US based, so it can be down after a few searches; but the idea is very good and it does improve gradually.

SEOChat Keyword Position Check – searches for the term across multiple datacenters.

Please share the tools you are using!

Ann Smarty
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project,
Ann Smarty

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42 thoughts on “How To Quickly Check Your Rankings

  1. Very interesting post…. Have you ever tried using webposition? I personally like it to track ranking but I haven’t tried all of the examples that you discussed.

  2. Here’s my route:

    I have my Google settings to show 100 results / page {Advanced Search options}
    I have SEO for Firefox installed (shows results number (ranking), 1 – 100)

    – Enter search term in Google
    – Ctr + F ‘search term’

    Hey presto, you get taken to the result.

    * Bonus point, for next 101 to 200 positions. Click next page and repeat above steps.

  3. … my ears where burning (some one was talking about WP). Nothing is ever “free”.

    I.E. If you were in a competitive niche, would you feel comfortable giving your targeted keyword list to competitors?

    With some of these “free” tools your are giving your competitive keyword lists to SEO/SEM firms who may have a client today or tomorrow that is a direct competitor.

    To put it another way, imagine Starbucks giving their marketing plans, future locations, etc. to McDonalds and other coffee competitors.

  4. “Years ago WebPosition used to get you SEVERE penalties in Google so everyone stopped using it. I’d check on it before using it again.”

    Um, no. Then as now, if you search on too many keywords in too short of a time, Google and others may block your IP address.

    Here is Yahoo being blocked for excessive searches:
    And of course there is Dave Naylor’s observation of Google bot (just another scraper, lol) getting blocked by Yahoo:

  5. @Joe Williams: Isn’t life much easier with the tools 😉

    @Scott Goodyear: You are bringing up a really interesting point of the information leakage… Anyway there is nothing better than a pretty unique in-house tool. But if you have none, you have no other choice…

  6. I just checked the SEOmoz tool and even its own results don’t jive with the results that it gave us….seems wildly inaccurate.

    We are ranked 9th, and it told us in one case we are not ranked. In another it told us 36th, but showed us at 13th in their own link associated with the archived results.

    I’m with Joe Williams…better to check them yourself…the tools always seem to be buggy.

  7. A few people have mentioned Web Position, and I too was curious if any of these tools violate Google guidelines against automated search queries. To clarify, here is what is on Google’s website:

    “Google’s Terms of Service do not allow the sending of automated queries of any sort to our system without express permission in advance from Google. Sending automated queries absorbs resources and includes using any software (such as WebPosition Gold™) to send automated queries to Google to determine how a website or webpage ranks in Google search results for various queries.”

  8. Google may not recommend webposition because it hogs resources, but they would not punish your website for using it. If that was the case, then you could run it all day long using your competitions websites. The only thing that I have noticed is when using webposition with long keyword lists, google will suspend your IP from making search queries, but that is very rare and takes many queries before that happens. Then after a few hours your IP is no longer suspended.

  9. I’ve used SEO Administrator for some time… it’s not terrible — but if you’ve switched from PC to Mac, this program will definitely remind you why you made the move…

  10. All these tools are ok but none of the above is best, however what I found some great tools in above mentioned comments.

    Guys, check above mentioned comments tools also.

  11. oops, my previous comment is not quite right!

    – Ctr + F ’search term’

    should be:

    – Ctr + F ’’

    {see above}

    My feeling is that it is just as quick and you get to see how competitors around you are doing too. It also ‘feels’ more real :)

  12. Hi Ann,

    As per your question above, Advoca is in Toronto, Canada.

    Are you suggesting that due to our geo-location we will see different seo results than the tools you are suggesting which are US based?

    If the rankings are increasingly shifting based on our geo-location (whether or not a geo-term was included in the search), then how do we determine our definitive rankings?

    Our firm focuses on the entire english speaking world…how do we ascertain our rankings for a client in Florida vs. New York vs. Toronto reliably???

    Good to be sorting this out…

  13. I can’t understand the results and how off they all seem to be wrong even under Google webmaster ie keyword: Herbalife we are at poisition # 17 but all tools have us 50-60
    other key words on
    are number 1 but they dont even show on the tools.
    “crazy I tell ya!”

  14. @FaustX: please drop me a message at seosmarty [at] with all the details, i.e. the search terms you were checking, and I will reply you back…

  15. I use the SEO tools rank checker firefox extension as well and have found it to be quite efficient.

    set inquiries to 5 seconds apart to be friendly, though.